#socialfootprint: how understanding your products' social impacts will create value for your...

44
Start Analyzing the Social Impacts of Your Products Why and How PRé Sustainability || BMW Group || DSM October 2014

Upload: sustainable-brands

Post on 28-Nov-2014

675 views

Category:

Business


0 download

DESCRIPTION

Social metrics are the new vanguard of sustainability. In a world of fast-paced communications, businesses need social impact data to find improvement opportunities and differentiate their products in the market. Consumers expect transparency of product impact on environmental and social issues. Until now, there has not been a practical business tool that can be used by companies to assess the social impacts of their products. Introducing the 'Handbook for Product Social Impact Assessment'; developed by PRé Sustainability and a Roundtable of 12 leading companies: Ahold, AkzoNobel, BASF, BMW Group, DSM, L'Oréal, Marks & Spencer, Philips, RB, Steelcase, The Goodyear Tire & Rubber Company, and a chemical company. The Handbook provides companies with a tool to understand risks and opportunities for product development, supply chain selection, and collaboration, and to improve reporting and communication in a credible way. What You Will Learn: Uncover why and how the social footprint of your products affects your business. Learn how social footprinting can help you to understand possible risks and improvement opportunities for product development, supply chain selection, and collaboration. Gain insights into unique corporate cases: learn how BMW, DSM and other members applied the methodology to assess the social impacts of their products. Learn about the most common challenges expected and how to tackle them. Gain insights into the next phase for development of the Product Social Footprinting methodology and the Round Table for Product Social Metrics.

TRANSCRIPT

Page 1: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Start Analyzing the Social Impacts of Your ProductsWhy and HowPRé Sustainability || BMW Group || DSMOctober 2014

Page 2: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Social Footprint. WHY do we want to measure social impacts of products ? | TRENDS Jacobine Das Gupta ‐ DSM

Page 3: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Trends

Consumers want guilt‐free products

GOOD FOR OTHERS

GOOD FOR PLANET

GOOD FOR ME

Page 4: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Trends

Transparency requested about a product origins, conditions, impact

Page 5: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Trends

Companies want to make impacts measurable and track progress

‘If you can’t measure it, you can’t manage it’

Peter Drucker

Page 6: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

How does it reflect in the strategy of companies?

Page 7: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

DSM

Our purpose is to create brighter lives for people today and generations to come

Health Nutrition Materials

ECO+: Products with a measurably better environmental footprintPeople+: Products that measurably improve people’s lives

Page 8: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Management of Corporate and Product Footprint strengthens BMW Group‘s Sustainability

Corporate StrategyBMW Group is the most sustainable automotive company

Environmental Economic Social

Sustainability Strategy E‐Ressort.

Goal: Improvement of environmental impacts in the complete product life cycle.

Page 9: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

WHY we started the Roundtable? 

Page 10: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Why the Roundtable for Product Social Metrics

Companies wanted to measure and assess

Page 11: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Why the Roundtable for Product Social Metrics

Practical and shared methodology was missing

Page 12: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Why the Roundtable for Product Social Metrics

Experts from 12 companies joined forces to advance this area

Page 13: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

15 min | The FRAMEWORK to Measure Social Footprint of Products | METHODOLOGY

João Fontes ‐ PRé Sustainability

Page 14: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Product Social Footprint

Measures at product level as opposed to corporate

Page 15: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Product Social Footprint

Increases transparency and allows comparing products 

Page 16: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Product Social Footprint

Can cover the entire life cycle

supplychain consumption end of life

Page 17: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Product Social Footprint

Multiple applications

supplychain consumption end of life

Supply chain management

Risk assessment

Product design

Waste management

Social and community investments

Page 18: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

What product social footprint measures

Impacts on 

along the life cycle of a product or a service

Workers Consumers Communities

Page 19: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

What product social footprint covers>> starting with the company

Workers

Local community

Production

Company

Page 20: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Workers

Local communities

Production

Company

Suppliers

Supply chain

What product social footprint covers>> then the supply chain

Page 21: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Local communities

CompanySupply chain

Materials Suppliers Design Production Sales

Workers

Production

What product social footprint covers>> then the supply chain

Page 22: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Workers

Consumers

Local communities

Materials Suppliers Use

CompanySupply chain

What product social footprint covers>> plus impacts on the consumers

Production

After the gate

Page 23: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Workers

Consumers

Local communities

Materials Suppliers Design Production Sales Use Recycle

CompanySupply chain After the gate

What product social footprint covers>> and after consumption

Production

Page 24: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Handbook by the Roundtable for Product Social Metrics[September 2014]

g. applicability, balance, feasibility

Developed by 12 leading companies

How to measure product social footprint

Page 25: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Handbook by the Roundtable for Product Social Metrics[September 2014]

g. applicability, balance, feasibility

• 19 Social Topics

e.g. work‐life balance, well‐being, local capacity building

based on the companies approaches andsupporting quantitative and qualitative data

• about 2 Performance Indicators per Social Topic

• Footprint Method

How to measure product social footprint

Page 26: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

How to measure product social footprint>> Social Topics 

Page 27: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

How to measure product social footprint>> Data

Quantitative data

Qualitative data

&

Page 28: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

How to measure product social footprint>> Method

: Data <‐> Reference Value

: Data <‐> Reference Scale

Quantitative approach

Scales‐based approach

&

Quantitative data ‐‐>

Quantitative and Qualitative data ‐‐>

Page 29: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

How to measure product social footprint>> Method

Referencing

Quantitative approach

Scales‐based approach

: Data <‐> Reference Value

: Data <‐> Reference Scale

Page 30: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

>> example: measuring Workers’ Training and Education

1 hour of training per worker during the reporting period

How to measure product social footprint

Referencing

Page 31: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Results: Social Footprint on a Dashboard

Stage 1 …

Product life cycle 

Stage 3Stage 2

Page 32: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Results: Social Footprint on a Dashboard

Page 33: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

10 min | SHARING INSIGHTS |Insights from one of the pilots

Marzia Traverso ‐ BMW Group Jacobine Das Gupta ‐ DSM

Page 34: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Product: plastic oil pan used in BMW cars made of a material produced by DSM 

About the Methodology:• Assessment of social impact of a product along its value chain is feasible• Both scales‐based and quantitative approaches are possible• Product data or allocated corporate data can be used

Insights from the pilot 

Page 35: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Insights from the pilot

Life cycle stages

Tier 2 ‐ N Tier 1 Polymers Moulder Assembly Transport Retailer Consumer Disposal

Workers Training

%age of workers trained during the reporting period

Out of Scope

1 2 1 2 1 1 NAOut of Scope2

Page 36: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Added Value for businesses: • Makes social impact of products measurable and visible• Allows comparing the social performance of the life‐cycle stages• Allows future comparison with other products in category group• Identifies opportunities to improve social performance along the life cycle

Insights from the pilot 

Page 37: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Insights from the different pilots

The methodology proposed is Feasible Understandable  Applicable for different sectors

Benefits for business include: Identification of areas for improvement Identification of opportunities for product development 

Page 38: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

5 min | What’s NEXT | WRAPUP

João Fontes ‐ PRé SustainabilityMarzia Traverso ‐ BMW Group Jacobine Das Gupta ‐ DSM

Page 39: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Product Social Footprint adds value

Makes both positive and negative impacts measurable and visible

Provides detailed figures for communications and decision‐making 

Supports companies in multiple areassupplychain consumption end of life

Supply chain management

Risk assessment

Product design Waste management

Community investment

Marketing and Communications

Page 40: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Roundtable for Product Social Metrics ‐ Phase 3

We are just starting the journey

Opportunity to collaborate and improve

Page 41: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

Roundtable for Product Social Metrics ‐ Phase 3

Roundtable Phase 3 about to startWe welcome industry companies to join the group!

Page 42: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

15 min | Q&A 

SB Moderator initiates and lead

Page 43: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business
Page 44: #SocialFootprint: How Understanding Your Products' Social Impacts Will Create Value for Your Business

João Fonteswww.product‐social‐impact‐assessment.comwww.pre‐sustainability.com/social‐footprintfontes@pre‐sustainability.com