#socialfootprint: how understanding your products' social impacts will create value for your...
DESCRIPTION
Social metrics are the new vanguard of sustainability. In a world of fast-paced communications, businesses need social impact data to find improvement opportunities and differentiate their products in the market. Consumers expect transparency of product impact on environmental and social issues. Until now, there has not been a practical business tool that can be used by companies to assess the social impacts of their products. Introducing the 'Handbook for Product Social Impact Assessment'; developed by PRé Sustainability and a Roundtable of 12 leading companies: Ahold, AkzoNobel, BASF, BMW Group, DSM, L'Oréal, Marks & Spencer, Philips, RB, Steelcase, The Goodyear Tire & Rubber Company, and a chemical company. The Handbook provides companies with a tool to understand risks and opportunities for product development, supply chain selection, and collaboration, and to improve reporting and communication in a credible way. What You Will Learn: Uncover why and how the social footprint of your products affects your business. Learn how social footprinting can help you to understand possible risks and improvement opportunities for product development, supply chain selection, and collaboration. Gain insights into unique corporate cases: learn how BMW, DSM and other members applied the methodology to assess the social impacts of their products. Learn about the most common challenges expected and how to tackle them. Gain insights into the next phase for development of the Product Social Footprinting methodology and the Round Table for Product Social Metrics.TRANSCRIPT
Start Analyzing the Social Impacts of Your ProductsWhy and HowPRé Sustainability || BMW Group || DSMOctober 2014
Social Footprint. WHY do we want to measure social impacts of products ? | TRENDS Jacobine Das Gupta ‐ DSM
Trends
Consumers want guilt‐free products
GOOD FOR OTHERS
GOOD FOR PLANET
GOOD FOR ME
Trends
Transparency requested about a product origins, conditions, impact
Trends
Companies want to make impacts measurable and track progress
‘If you can’t measure it, you can’t manage it’
Peter Drucker
How does it reflect in the strategy of companies?
DSM
Our purpose is to create brighter lives for people today and generations to come
Health Nutrition Materials
ECO+: Products with a measurably better environmental footprintPeople+: Products that measurably improve people’s lives
Management of Corporate and Product Footprint strengthens BMW Group‘s Sustainability
Corporate StrategyBMW Group is the most sustainable automotive company
Environmental Economic Social
Sustainability Strategy E‐Ressort.
Goal: Improvement of environmental impacts in the complete product life cycle.
WHY we started the Roundtable?
Why the Roundtable for Product Social Metrics
Companies wanted to measure and assess
Why the Roundtable for Product Social Metrics
Practical and shared methodology was missing
Why the Roundtable for Product Social Metrics
Experts from 12 companies joined forces to advance this area
15 min | The FRAMEWORK to Measure Social Footprint of Products | METHODOLOGY
João Fontes ‐ PRé Sustainability
Product Social Footprint
Measures at product level as opposed to corporate
Product Social Footprint
Increases transparency and allows comparing products
Product Social Footprint
Can cover the entire life cycle
supplychain consumption end of life
Product Social Footprint
Multiple applications
supplychain consumption end of life
Supply chain management
Risk assessment
Product design
Waste management
Social and community investments
What product social footprint measures
Impacts on
along the life cycle of a product or a service
Workers Consumers Communities
What product social footprint covers>> starting with the company
Workers
Local community
Production
Company
Workers
Local communities
Production
Company
Suppliers
Supply chain
What product social footprint covers>> then the supply chain
Local communities
CompanySupply chain
Materials Suppliers Design Production Sales
Workers
Production
What product social footprint covers>> then the supply chain
Workers
Consumers
Local communities
Materials Suppliers Use
CompanySupply chain
What product social footprint covers>> plus impacts on the consumers
Production
After the gate
Workers
Consumers
Local communities
Materials Suppliers Design Production Sales Use Recycle
CompanySupply chain After the gate
What product social footprint covers>> and after consumption
Production
Handbook by the Roundtable for Product Social Metrics[September 2014]
g. applicability, balance, feasibility
Developed by 12 leading companies
How to measure product social footprint
Handbook by the Roundtable for Product Social Metrics[September 2014]
g. applicability, balance, feasibility
• 19 Social Topics
e.g. work‐life balance, well‐being, local capacity building
based on the companies approaches andsupporting quantitative and qualitative data
• about 2 Performance Indicators per Social Topic
• Footprint Method
How to measure product social footprint
How to measure product social footprint>> Social Topics
How to measure product social footprint>> Data
Quantitative data
Qualitative data
&
How to measure product social footprint>> Method
: Data <‐> Reference Value
: Data <‐> Reference Scale
Quantitative approach
Scales‐based approach
&
Quantitative data ‐‐>
Quantitative and Qualitative data ‐‐>
How to measure product social footprint>> Method
Referencing
Quantitative approach
Scales‐based approach
: Data <‐> Reference Value
: Data <‐> Reference Scale
>> example: measuring Workers’ Training and Education
1 hour of training per worker during the reporting period
How to measure product social footprint
Referencing
Results: Social Footprint on a Dashboard
Stage 1 …
Product life cycle
Stage 3Stage 2
Results: Social Footprint on a Dashboard
10 min | SHARING INSIGHTS |Insights from one of the pilots
Marzia Traverso ‐ BMW Group Jacobine Das Gupta ‐ DSM
Product: plastic oil pan used in BMW cars made of a material produced by DSM
About the Methodology:• Assessment of social impact of a product along its value chain is feasible• Both scales‐based and quantitative approaches are possible• Product data or allocated corporate data can be used
Insights from the pilot
Insights from the pilot
Life cycle stages
Tier 2 ‐ N Tier 1 Polymers Moulder Assembly Transport Retailer Consumer Disposal
Workers Training
%age of workers trained during the reporting period
Out of Scope
1 2 1 2 1 1 NAOut of Scope2
Added Value for businesses: • Makes social impact of products measurable and visible• Allows comparing the social performance of the life‐cycle stages• Allows future comparison with other products in category group• Identifies opportunities to improve social performance along the life cycle
Insights from the pilot
Insights from the different pilots
The methodology proposed is Feasible Understandable Applicable for different sectors
Benefits for business include: Identification of areas for improvement Identification of opportunities for product development
5 min | What’s NEXT | WRAPUP
João Fontes ‐ PRé SustainabilityMarzia Traverso ‐ BMW Group Jacobine Das Gupta ‐ DSM
Product Social Footprint adds value
Makes both positive and negative impacts measurable and visible
Provides detailed figures for communications and decision‐making
Supports companies in multiple areassupplychain consumption end of life
Supply chain management
Risk assessment
Product design Waste management
Community investment
Marketing and Communications
Roundtable for Product Social Metrics ‐ Phase 3
We are just starting the journey
Opportunity to collaborate and improve
Roundtable for Product Social Metrics ‐ Phase 3
Roundtable Phase 3 about to startWe welcome industry companies to join the group!
15 min | Q&A
SB Moderator initiates and lead
João Fonteswww.product‐social‐impact‐assessment.comwww.pre‐sustainability.com/social‐footprintfontes@pre‐sustainability.com