sociale medier og pr
DESCRIPTION
En præsentation om hvad sociale medier betyder for PR arbejdet i virksomheder og organisationerTRANSCRIPT
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brings you a presentation
Klik for at redigere titeltypografi i masteren
Social Media and PRChallenges and Opportunities
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differentfrom other media
Social media are
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The internet is NOT a
medium
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The Internet has mediated us all
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Cogito ergo sum has becomeI blog/Tweet/Facebook/Youtube/flickr therefore I am
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What are the consequences?
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Consequence #1User Generated Content
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User created media
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Micro media
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Mini media
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#2Deportalization
Consequence
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Message Communi-cation
Customer
Customer
Company(PR)
Sender(PR)
MediumRadio
NewspaperTV
The way it used to be...
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Deportalization
Companywebsite
Wikipedia
User reviews
Blogs
Pricecomparison
Mobile apps
Company
...the age of social media
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#3The open organization
Consequence
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Transparancy
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Share your knowledge
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Share your secret sauce
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Challenges
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The gate keeper role is
challenged
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We loose control
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Externally
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Internally
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More work
Number of WordPress blogs
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Most organizations are not ready for social media
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Opportunities
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Get your customers to talk about you or your product
Viral opportunities
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Your customers are doing your work
For free!
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Your employees are doing your work
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Skip the intermediaries
Become your own medium
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New tools
Surveillance Pitching
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PR becomes product development
And vice versa
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The gate keeper
has become
The shepherd
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