LIACAS.COM

#SOCIALCurrent Trends in Digital Communication lecture

September, 2015

DISRUPTIONSHOW NETWORKED SOCIAL MOVEMENTS

ARE TURNING BUSINESS AND POLITICS AND SOCIETY UPSIDE DOWN (AND WHY THAT’S NOT A BAD THING)

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2Tom Liacas #SOCIALDISRUPTIONS – McGill Lecture

Where I’m coming from…

3Welcome to the ‘Netwar’ era.

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The rise of networks means that power is migrating to nonstate actors, because they are able to organize into sprawling multiorganizational networks…”

“…as the information revolution deepens, the conduct and outcome of conflicts increasingly depend on information and communications. More than ever before, conflicts revolve around “knowledge” and the use of “soft power.”

“This means that conflicts may increasingly be waged by “networks,” perhaps more than by “hierarchies.” It also means that whoever masters the network form stands to gain the advantage.” #SOCIALDISRUPTIONS – McGill Lecture

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NETWORKED SOCIAL

MOVEMENTSNew tactical and strategic possibilities that give power to social movements: 4

1. Global network/alliance building

2. Distributed campaigning

3. Crowdfunding/ microdonors

4. Swarming

#SOCIALDISRUPTIONS – McGill Lecture

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GLOBAL NETWORK BUILDING

Cowboys and Indians Alliance - #NOKXL

Subcommandante Marcos, EZLN

#SOCIALDISRUPTIONS – McGill Lecture

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DISTRIBUTED CAMPAIGNING350.org’s distributed success:

• Anti-Keystone XL pipeline protests: 750 actions seeded in North America

• The People’s Climate March last September: 2646 events in 162 countries, 400K people on the streets of NYC!

• The growing divestment movement, which pressures banks, colleges and pension funds to remove investments form fossil fuel companies:450 groups in 180+ countries to date and growing fast

#SOCIALDISRUPTIONS – McGill Lecture

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CROWDFUNDING +

MICRODONORS 8 0 + m i l l i o n

m e m b e r s

4 0 + m i l l i o n m e m b e r s

9 m i l l i o nm e m b e rs

#SOCIALDISRUPTIONS – McGill Lecture

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SWARMING

#SOCIALDISRUPTIONS – McGill Lecture

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NETWORKED MOVEMENT

IMPACTSBUSINESS• The rise of #Superstakeholders• “Peer Relations” vs. Public Relations

POLITICS• 3.5% rule and the many ‘Springs’ to

come• The rise of “Civic Tech”

SOCIETY• “Yes We Can (Now)” on big issues like

climate and inequality

#SOCIALDISRUPTIONS – McGill Lecture

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NEW POWER VS. OLD POWER

#SOCIALDISRUPTIONS – McGill Lecture

New power is the reflection of a set of rising cultural norms and expectations most widely shared by those under 30 which, the authors point out to us, currently comprise more than half the world’s population. This cohort’s new way of being in the world, which drives everything from networked social movements to the sharing economy, is characterized by shared values such as transparency, collaboration and collective creation. >>Read More

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MOVEMENT INTERPLAY:

COLLABORATIVE “It has been called “a radical left sensation”; a “fledgling party” born out of the ashes of the Indignados (“the outraged”) or 15-M movement; and “the new-kid-on-the-block” whose success is yet another example of modern technopolitics or, as some experts have put it, “the power of the connected multitudes.” - TechPresident

#SOCIALDISRUPTIONS – McGill Lecture

PODEMOS AND PARTICIPATORY DEMOCRACY

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MOVEMENT INTERPLAY: PRO-

SOCIAL

“Pro-social brands are more politically disruptive and inspiring than basic sustainable brands. Instead of focusing on what a brand has done internally to drive a better world, pro-social brands look outward to take a stand on key moral issues.” – Jonah Sachs

#SOCIALDISRUPTIONS – McGill Lecture

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MOVEMENT INTERPLAY:

DIALOGUEMinesQC.com

INITIATORMinalliance (Quebec)

DETAILS•Open public space for debate around mining projects in Quebec•Main Q+A site with multi-author blog and social channels for dissemination• Discussion is led by questions submitted by public•Industry representatives and government subject matter experts answer questions

CASE STUDY

#SOCIALDISRUPTIONS – McGill Lecture

LET’S STAY IN TOUCH:

TOM@LIACAS.COM@TOMLIACASlinkedin.com/in/tomliacaswww.socialdisruptions.com

THANKSFOR WATCHING!

14Tom Liacas #SOCIALDISRUPTIONS – McGill Lecture