socialchina communications. start your conversation with china

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Reach Further

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Add Chinese Social Mediato your marketing mix

Reach Further


Why Chinese Social Media?

To reach the world’s most mobile, affluent, and influential online

demographic.

Western media like Facebook and Twitter are blocked in China. 600 million internet users can only be reached though China’s

unique social media.

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WeChat

396 Million MAU

Weibo

61 Million Daily

Youku

200 MillionDaily

RenRen

194 MillionMAU

Note:All stats are

approximate, shifting and

growing rapidly…

+600 Million Users


But why is China Different?

The Great FirewallUnique LanguageUnique Culture

Immediacy


The Great Firewall

The Great Firewall separates the Chinese Internet from the

WestFacebook, Twitter and YouTube

are blocked in ChinaSo, unique Chinese Social Media were born:

Weibo, WeChat, YouKu, RenRen and more…


LanguageMainland China speaks

Mandarin and writes in Simplified

Chinese. The Chinese Diaspora

speaks many dialects, and writes in

Traditional Chinese.


Culture

Traditional Chinese culture forms the base

Modern industrial Chinese culture builds on that baseChinese Millennial Internet culture uses the base as a

launching pad!


ImmediacyThe Chinese Internet is uniquely mobile and

immediateSocial proof and peer

influence are exceptionally strong

Mobile penetration is high and real-time Chinese-language

connection is the norm


The Platforms

Weibo, WeChat, Youku and RenRen are the best known…


But many more social media thrive too…

Resonance China’s 2014 infographic of

Chinese Social Media Systems

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WeiboA Hybrid of Twitter

and FacebookStrong brand

platformYoung, opinionated, brash and dynamic

61m Daily Active Users


Youku“YouTube for

China”… but includes

commercial media

productions too

200m Daily Active

Users


RenRenThe original

Facebook of ChinaVery strong youth

focus – High School and University

194m Monthly Active

Users


WeChatMobile Chat App

Extremely innovative

Revolutionizing mobile eCommerceGoing global fast

396mMonthly Active

Users

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Weibo

61 Million DAU

RenRen

194 MillionMAU

Facebook

1190 Million MAU

Plus

Reach Further+254 Million

That’s 255 million users behind the

Great Firewall that Facebook

alone can’t reach


Weibo

61 Million DAU

Twitter

100 Million

DAU

Plus

Reach Further +60 Million

That’s 61 million users that

twitter alone can’t reach


Youku

200 MillionDaily

YouTube

280 MillionDaily

Plus

Reach Further+200 Million

That’s 200 million

additional video views… waiting for you behind

the Firewall

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How SocialChina worksWe offer three types of packages:

Crossover campaigns, Custom campaigns, and Self-Starter campaigns.

Rates for each are simple and straightforward.


CrossoverCampaigns Adapt your current

Social Media messages to work in China.

Account Setup, Messaging, Translation,

Posting and Engagement.

$2000

CustomCampaigns

New campaigns tailored specifically for China

Audience and Needs Analysis,

Creative, Account Setup, Messaging, Copywriting,

Posting and Engagement.

$6000

Self-StarterCampaigns

SocialChina trains and mentors your Mandarin-speaking staff to launch

your own campaign. Includes account setup,

campaign planning, training workshop and

start-up support.

$1000


Hourly ConsultingSocialChina can also work with you on an hourly basis

to help define and execute your Chinese Social Media strategy.

$75 hr.


Simple and cost-effective• Campaigns are tailored to you

• Fixed duration, flat-rate fees control costs• Regular reporting and metrics prove ROI

• It’s a simple plug-in approach• China made easy!


[email protected]

socialchina communications. start your conversation with china

Marketing