1 © Kelly Page

If I can drive does that make me a mechanic? Dr. Kelly Page

2 2 © Kelly Page

This is a story about a truck, a car,

my dad & social media experts!

3 3 © Kelly Page

My Amazing Dad!

4 4 © Kelly Page

Universal Transport Operations (UTO) Freightliner, coupled to a bogey-tri B-double, heading north on the New England Highway.

[Photo: Ben Tillman]

Articulated Vehicle Operator

5 5 © Kelly Page

845 miles

1717 miles

459 miles 415 miles

632 miles

203 miles

4,271 miles

6 6 © Kelly Page

845 miles

1717 miles

459 miles 415 miles

632 miles

203 miles

Townsville-Perth = 6.7 times length of UK

7 7 © Kelly Page

“Built Like a Mack Truck”

8 8 © Kelly Page [Photo: Photos: http://freshpics.blogspot.com/2007/11/scariest-truck-accidents-ever.html]

The Accidents

9 © Kelly Page

An Excellent Truck Driver!   Loveable outgoing personality - My Dad!

  Fancy job title - An Articulate Vehicle Operator

  Years of experience - Over 30 years

 Different types of experiences - Different vehicles, places, cargo

  Self-promoting – Jokes, Stories, Stickers, T-shirts

  Self-taught – ‘Doer’ & a ‘Reader’

  Learnt from mistakes – Survived to Tell the Story

  High interest – a Connoisseur of Trucks!

10 10 © Kelly Page

But, if I can drive does that

make me a mechanic?

11 11 © Kelly Page

Our family car: Volvo 244 GL1982

12 12 © Kelly Page

aka “Greta”

13 13 © Kelly Page

Driver ≠ Mechanic

A difference in: Knowledge Experience

Context Education

Confidence Learning

14 14 © Kelly Page

“What really is a social media expert?”

Knowledge of Technology

15 15 © Kelly Page

1,420,000 search results

Tweeting Hourly

16 16 © Kelly Page

1-2 years experience Novice Years used Computer Expert Expert Media User Web expert No. of Bookmarks 8-10 Hours a Day New User No. of Clients Length of Usage Experience Frequency of Usage

Social Media Expert Duration of Use Usage Variety Very Experienced

No. of Followers Web User Over

10 years Media Expert Every day No. of Email

Accounts Home Access No. of Friends

17 17 © Kelly Page

Technology Usage as a Proxy for Expertise

Driver ≠ Mechanic

Not New or Unique Easy to Measure

BUT: Fatally Flawed.

18 18 © Kelly Page

Web User ≠ Web Expert

A difference in: Type of Web Knowledge

(What & How)

Scope of Web Knowledge (General & Specialised/Technical)

Episodic Web Knowledge (Where, When, Why & How)

19 19 © Kelly Page

“Hi, I’m a Social Media Expert!”

- Ask Yourself -

Are they really a driver or a mechanic OR

are they still learning?

20 20 © Kelly Page

“True Knowledge exists in knowing that you know nothing, and that

makes you the smartest of all”

Socrates (470-399 BC)

“If I can drive does that make me a mechanic?” caseinsights.com