© Endemol Worldwide Brands 2012 – Olivier Gers

2nd Screen – A Producer’s Perspective Agony and Ecstasy

Endemol is the largest independent television production company in the world, with subsidiaries and joint ventures in 31 countries. Endemol has a growing library of over 2300 formats (across genres including entertainment, reality TV, game shows, animation, comedy and drama). Endemol annually produces 10,000 hours of content across genres

…etc

© Endemol Worldwide Brands 2012 – Olivier Gers

The rise of social media

© Endemol Worldwide Brands 2012 – Olivier Gers

The rise of ‘smart devices’ in the living room

© Endemol Worldwide Brands 2012 – Olivier Gers

Of course, this is becoming “normal” to future audiences.

http://www.youtube.com/watch?v=APE8M9MeOWA

© Endemol Worldwide Brands 2012 – Olivier Gers

© Endemol Worldwide Brands 2012 – Olivier Gers

Social © Endemol Worldwide Brands 2012 – Olivier Gers

Anti-social © Endemol Worldwide Brands 2012 – Olivier Gers

The New Social? © Endemol Worldwide Brands 2012 – Olivier Gers

11

Our philosophy © Endemol Worldwide Brands 2012 – Olivier Gers

Core elements of social TV

MULTI PLATFORM

PERSONALIZED

PARTICIPATORY

REAL TIME

CONVERSATIONAL

SOCIAL NETWORKS

APPS & WIDGETS

©David Wesson - 2012

© Endemol Worldwide Brands 2012 – Olivier Gers

© Endemol Worldwide Brands 2012 – Olivier Gers

© Endemol Worldwide Brands 2012 – Olivier Gers

Findings © Endemol Worldwide Brands 2012 – Olivier Gers

We need to make sense of it all…

? © Endemol Worldwide Brands 2012 – Olivier Gers

©Value Partners 2012

More than 85 companies now working on the

space

(http://www.Lostremote.Com/social-tv-companies/)

We need to work on open source

solutions

Let’s not kill the goose with golden eggs before it lays

© Endemol Worldwide Brands 2012 – Olivier Gers

We have an app bug

(Broadcast magazine May 18th 2012)

© Dontbethatguyfilms – 2012 - http://www.youtube.com/watch?v=Fzo_5q_dhIM

FIN…

@oliviergers

© Endemol Worldwide Brands 2012 – Olivier Gers