social tv: making tv a social & participative experience

23
1 Yann Ruello #Marketing #Innovation #Technology #Orange Twitter: @yannruello Social TV: making TV a social and participative experience

Upload: yann-ruello

Post on 12-Apr-2017

214 views

Category:

Social Media


0 download

TRANSCRIPT

Page 1: Social TV: making TV a social & participative experience

1

Yann Ruello#Marketing #Innovation #Technology #OrangeTwitter: @yannruello

Social TV: making TV a social and

participative experience

Page 2: Social TV: making TV a social & participative experience

2

1. Social TV today2. Major trends3. Orange Social TV program: return on experience

Page 3: Social TV: making TV a social & participative experience

3

1. Where is social TV today?

Page 4: Social TV: making TV a social & participative experience

4

SOCIAL TV

Page 5: Social TV: making TV a social & participative experience

5

SOCIAL TV

WRONG !

Page 6: Social TV: making TV a social & participative experience

6CTA, Report, 2015 Video Consumption Trends

“Social TV use is the favorite second screen

activity for millennials*”

Page 7: Social TV: making TV a social & participative experience

7Deloitte’s 10th annual “Digital Democracy Survey” 2105

“Social-media recommendations surpass TV ads in influencing buying

decisions for millennials”

Page 8: Social TV: making TV a social & participative experience

8

Page 9: Social TV: making TV a social & participative experience

9

2. What are the major trends around social TV?

Page 10: Social TV: making TV a social & participative experience

10

Trend 1: Live video streaming

Video will account for 80 % of global internet traffic by 2019* * Report by

Cisco

Page 11: Social TV: making TV a social & participative experience

11

TPMP, D8, France:“This first TV show with more Facebook fans than viewers”

Trend 2: The importance of Fandom

Page 12: Social TV: making TV a social & participative experience

12

Trend 3: The data gold mine

Page 13: Social TV: making TV a social & participative experience

13

Takeways

Social TV Golden Age

LIVE FANDOM DATA

Page 14: Social TV: making TV a social & participative experience

14

3. What is the return on experience with Social TV at Orange?

Page 15: Social TV: making TV a social & participative experience

15

About Orange

Page 16: Social TV: making TV a social & participative experience

16

Orange Social TV Program

Page 17: Social TV: making TV a social & participative experience

17

Our goal “A perfect combination of TV & Social Networks for a

genuine multi-screen experience”

Page 18: Social TV: making TV a social & participative experience

18

Orange + Twitter: discover trending shows

Page 19: Social TV: making TV a social & participative experience

19

Watch with Twitter

Bringing emotion to content

Page 20: Social TV: making TV a social & participative experience

20

Watch it Choose it Share it

TV Clipping - Share a video clip from TV in real time

Page 21: Social TV: making TV a social & participative experience

21

Orange TV’s new feature: TV Clipping

Page 22: Social TV: making TV a social & participative experience

22

This is just the beginning!

Page 23: Social TV: making TV a social & participative experience

23

ThanksTo download this presentation:

http://bit.ly/21hvvUH

Follow me on Twitter!@yannruello