Dreaming of Television

RTV 3007 Intro to TelevisionSocial tvSocial tvSocial TV The combination of social media and televisionSocial TV includes social media activities that take place while people are watching TV and when they are not watching TV but are using social media to talk about TV shows.Social tv vocabularySecond Screen The act of using social media during a TV broadcastTweet-peat a rebroadcast of a show with Tweets from the audience. Degrassi promo: http://www.youtube.com/watch?v=J9LUExe8qPgSuper connectors members of the TV audience who regularly use social media to talk about TV.

MOBILE USE WHILE WATCHING TV

37% OF US USE SOCIAL MEDIA ABOUT TV

MOBILE USERS ARE MORE LIKELY TO USE SM

SCI-FI, SPORTS MOST POPULAR TV SM GENRE

SM HAS AN IMPACT IN PROMOTING NEW SHOWS

SPORTS, REALITY LEAD 2ND SCREEN USAGE

YOUNG, WOMEN USE 2ND SCREEN MOST

HISPANICS MORE LIKELY TO USE 2ND SCREENFacebook and social tvFacebook is less likely to be used to talk about a show during the broadcast.Shows often use Facebook to promote upcoming episodes and increase engagement with quizzes, contests and special content.Top TV shows on Facebook: http://www.pagedatapro.com/pages/leaderboard/fc/fan_count/type/108

Facebook and tv news: rachel maddowTop TV journalist in social media: http://lostremote.com/top-tv-socialmediaUses Facebook to prime the audience for upcoming stories.Uses Facebook to get story ideas from audience.https://www.facebook.com/therachelmaddowshow

Facebook and tv news: rachel maddow

Facebook and tv: DANCING WITH THE STARSThis season DWTS is using Facebook to engage audience during live broadcast. Fans may vote from the Facebook Page and comment on the dances after the performances. #DWTS also uses Facebook to promote upcoming shows.https://www.facebook.com/dancingwiththestars

TWITTER and tv: THE SECOND SCREENTwitter is more likely to be used during a TV broadcast. This is known as the second screen as TV watchers Tweet while watching.Second Screen activity is credited with reinvigorating appointment TV (as opposed to on-demand viewing).Twitter is the most-used 2nd screen app, but others exist. (GetGlue, ZeeBox and show-specific apps)

Neilsen twitter ratingshttp://www.socialguide.com/Twitter gives advertisers a way to directly reach people who view their TV adsNeilsen now measures Twitter TV activity. Some have criticized this:Most-viewed shows are not most-TweetedProblems with measurement of impressionshttp://defamer.gawker.com/nielsens-new-twitter-tv-ratings-are-a-total-scam-here-1442214842

CONCEPTS OF SOCIAL NETWORK ANALYSISNodes people in the networkEdges links between people (ie RTs and @s)Density the number of possible edges in a network divided by the actual number of edgesCentrality the importance of any individual node (ie person) in the network. Can be used to identify influencers.Rachel maddow 2/26/13:A NETWORK VIEW OF SECOND SCREEN TALK

Bill oReilly 2/26/13: A NETWORK VIEW OF SECOND SCREEN TALK

THE EVOLUTION OF TV SETSTHE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS

THE EVOLUTION OF TV SETS