#engage2016

SOCIAL TRENDS & DATAJan Rezab

SOCIALLYNATIVE

Implementing Socialin every part of the business

2014 H1 2015

2012

ENGAGEMENT

2013

SOCIALLYDEVOTED

SocialCustomer Care

DATADRIVEN

Making bussinessdecisions based on data

NEWS FEEDOPTIMIZATION

H2 2015

Return on Engagement

SOCIAL MEDIA TRENDS

MEDIA TRENDS

$ $ $ $ $

… AND MEDIA ARE PAID CHANNELS

FACEBOOK INSTANT ARTICLES

AVERAGE LOADING TIMES

FACEBOOK CANVAS SHARED LINK

vs0.8s 8s

GOOGLE REINVENTS ITS SOCIAL …

FEED

BEF

OR

E

CONTENT

SOCIAL

… BY INTRODUCING GOOGLE POSTS

SOCIAL LAYER

CONTENT

SEARCH FEED

NO

W

LIVE VIDEO CONTENT

LIVE VIDEO

0

100

200

300

400

500

600

Apr - 2015 Jun - 2015 Aug - 2015 Oct - 2015 Dec - 2015 Feb - 2016

Private MessagesConversations

RespondableWall User Posts

THE RISE OF PRIVATE MESSAGESTO BRANDS ON FACEBOOK

CONVERSATIONSMORE THAN

CUSTOMER CARE

Can I book a room tonight?

Hi James. We have a room available tonight -room rate $219+tax.

Hyatt Regency HotelSan Francisco

PRIVATE MESSAGING BOTS

LIVE VIDEO

Taking your content experience

to real-time

SUMMARY OF TRENDS

PLATFORMS

Paid, Content being promoted

INSTANT ARTICLES

Content getting better format, also

native content ADS formats

MESSAGINGBOTS

Sending content through alternative

channels

DIRECT MESSAGES

Engaging your consumers 1:1 more privately

GOOD vs. BAD CONTENT

A+

Better thanany other post

GOOD CONTENT BAD CONTENT

Top 10% of posts

A

Top 25%of posts

B

Better than 50%of other posts

C

Worse than 50% of other posts

D

vs

NOT PROMOTINGCONTENT

PROMOTINGCONTENT35 % 65 %

SOCIALADVERTISING STRATEGIES

75% of the content promoted isGOOD (grades A+, A)

75% of the content promotedis BAD (grade D)

Almost ALL content promoted

PERFORMANCE OF PROMOTEDPOSTS

LOWERPERFORMANCE39.3%LOWER

PERFORMANCE25.6%

PROMOTING CONTENT

ADS&

MEDIA

CONTENT&

ENGAGEMENT

FACEBOOKINSIGHTS

350metrics

FACEBOOKORGANIC

150metrics

FACEBOOKADS

830metrics

TWITTERORGANIC

130metrics

TWITTERADS

50metrics

INSTAGRAMORGANIC

80metrics

INSTAGRAMADS

600metrics

2000+total social metrics

IT’S MORE THAN JUST CREATING CONTENT

CREATING

Get the best inspiration you

can

TIMING

Find the best time to postand publish

PROMOTION

Pick only the best pieces of content, promote them to the right audience

RESULTSTRACKING

Evaluate the data on every step of the way, iterate, optimize for the

best results

Inspiration PRO

SearchLast week...Hillary Clinton

Schedule

Publishing Content ...

Photo Link Label

• CONTENT

• Performance optimization - prediction

FACEBOOK REACTIONS took 1 Day to implement

#engage2016

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