"social shopping: moving beyond group buying to delight and incentive", lynn teo @...
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© 2010 AKQA Inc. Confidential & Proprietary 1
Social shoppingbeyond group buying to delighting and incentivizing
© 2010 AKQA Inc. Confidential & Proprietary
Creative DirectorHead of User Experience, AKQA
@Lynn_Teo2
© 2010 AKQA Inc. Confidential & Proprietary 3
© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.Look.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.Look.Listen.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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Social Shopping
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©2011 AKQA - Con!dential and proprietary. All rights reserved.
Social Media Commerce
©2011 AKQA - Con!dential and proprietary. All rights reserved.
Social Media Commerce
©2010 AKQA - Con!dential and proprietary. All rights reserved.
Bring shopping where people connect
©2010 AKQA - Con!dential and proprietary. All rights reserved.
Bring connection where people shop
©2011 AKQA - Con!dential and proprietary. All rights reserved.
Social Shopping
© 2010 AKQA Inc. Confidential & Proprietary
Listen.
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© 2010 AKQA Inc. Confidential & Proprietary 2
© 2010 AKQA Inc. Confidential & Proprietary
Use interviews or !eldwork to uncover what consumer behaviors
are inherent in shopping
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fun
© 2010 AKQA Inc. Confidential & Proprietary 18
prolong the fun
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sense of belonging
© 2010 AKQA Inc. Confidential & Proprietary 21
!nd others with same style
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stress-reliever
© 2010 AKQA Inc. Confidential & Proprietary 24
watch, then buy
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re"ection of self
© 2010 AKQA Inc. Confidential & Proprietary 28
personalize and post
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.Look.Listen.
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©2010 AKQA - Con!dential and proprietary. All rights reserved.
Stop.Look.Listen.ink.
© 2010 AKQA Inc. Confidential & Proprietary 38
Content generation
© 2010 AKQA Inc. Confidential & Proprietary 39
Quality recommendations
© 2010 AKQA Inc. Confidential & Proprietary 40
Incentives
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New business models emerge?
© 2010 AKQA Inc. Confidential & Proprietary 45
Social shopping is here to stay
© 2010 AKQA Inc. Confidential & Proprietary 46
Delightful experiences
© 2010 AKQA Inc. Confidential & Proprietary 47
Delightful experiences
© 2010 AKQA Inc. Confidential & Proprietary 48
Quality, trustworthy information
©2010 AKQA - Con!dential and proprietary. All rights reserved.
ank You