Social Shopping Social Shopping comparion comparion analysis:analysis:

Kaboodle vs Kaboodle vs ThisNextThisNext

Vanina Delobelle, Ph.D.

June 2010

Vanina Delobelle

The homepage

ThisNext: Focused on products.

Kaboodle: More focused on products with a search bar very visible.

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Login

ThisNext: Standard login.

Kaboodle: Integrates an explicit selection of information for then pushing immediately push recommendations.

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Use of Facebook Connect

ThisNext: Limited use of FB. Can post back on FB. The site is looking in the graph what friends are using ThisNext and show only those friends

Kaboodle: does not use FB

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Network and Connections expansion

ThisNext: very hard to add friends after the sign up process

Kaboodle: import friends tool and ‘’add as a friend’’ icon on each profile

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User’s home

ThisNext: Statistics, friends’ feeds.

Kaboodle: Activity feed, messages and navigation to my list, my styleboards, my tags.

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Profile

ThisNext: recommendations, recent activity, friends’ feeds, lists, friends, compliments, tags. Also it is possible to customize the design of the site

Kaboodle: lists, styleboards, brands, props, feeds, shoutbox…

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Navigation

ThisNext: Very simple navigation horizontal and vertical for the sub-categories.

Kaboodle: Horizontal and vertical navigation with more categories. In the navigation, the verticals are called out.

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Search/Browse

ThisNext: Only a search per keyword but a tool to browse by ‘’What’s new…”

Kaboodle: Keyword search returns people, products, lists, styleboards, stores and sales. Left browsing per brand, list and category. Sorting per ‘’Most popoular’’, ‘’Most recent’’…

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Assortment

ThisNext: the smallest assortment

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Recommendations

ThisNext: recommendations based on search history and explicit data

Kaboodle: recommendations based on explicit data

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Other functionalities - ThisNext

Locate on a map what

People near you are shopping

Create shopping widgets

for your blog

Content about what’s new,

What’s popular

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Other functionalities - Kaboodle

Favorite brandsStyleboards

(what is our combination

Of products)

Shoutbox

(thanks, you’re hot,

Cute pic, your rock…

GroupsCreate a blog

and personal content

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Other functionalities – Kaboodle (continued)

Content per vertical

Shopping deals

Compare prices

Pictures (ex: how do you

Wear the product + contests)

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Comparison Analysis SummaryFeatures Kaboodle ThisNext

Facebook Connect/Social Graph

Search/Browse

Assortment

Recommendations

Groups XPurchase functionalities (compare prices, deals, product details, buy on search results page)

Brands

For more conversations…

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