social sells and how
DESCRIPTION
This presentation was delivered 3/10/2011 in Las Vegas for the Vortex ASPDOTNETSTOREFRONT Conference.TRANSCRIPT
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www.BEMgroupinc.com@BEMinteractive
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Part of the BĒM Group
Social Media Marketing SeriesPresented by Kim E. Williams
@WilliamsKim
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Agenda – in 30 minutes
1. Overview of Digital Marketing Landscape
2. Role of Social Media3. Uniqueness of Social Media
4. How it can work for you - kinda
Overview
Google Analytics
Great Website
Solid Hosti ng
Sear
ch O
ptim
izati
on
Paid
Adv
erti
sing
Emai
l Cam
paig
ns
Mob
ile S
trat
egy
Soci
al M
arke
ting
OverviewS
ocia
l Med
ia M
arke
ting
Digital gains
larger portion of marketing budget
Traditional budgets shrink
Overview
Role of Social
Advertising
• Push• Announce• Authoritative• Convince• Control the Brand• Sell• Invasive• Directive
Social Media
• Permission• Conversation• Opinion• Sharing• Evolve the Brand• Incentive• Invitational• Grass Roots
Understanding & embracing social network marketing is
mission critical.
Role of Social
Understanding & embracing social network marketing
PROPERLY is mission critical.
Uniqueness of Social
Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
DO’s – Branding, Search Optimization
DON’Ts – Leads, Sales
Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
Top 100 Social Media successes based on Reputation – via
www.SocialMedia.Alterian.com SM2.
Social Reputation – What?
Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
ReachEngagement
SentimentAffect
Social Reputation – What?
Reach
Subscribers, Fans, Connections and Followers…
Social Reputation – What?
Engagement
Quantity of reaction to Reach…
Social Reputation – What?
Sentiment
Quality of reaction to Reach…
Social Reputation – What?
Affect
Value of reaction to Reach…
Brand Affect?
Search Results?
Social Reputation – What?
Reach
Engagement
Sentiment
Affect
Retention
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Conclusions
1. Social Media is one tool to market ecommerce online
2. Social Media is an effective tool to increase Search visibility and Brand
awareness3. Search and Brand sells – thus does
Social Media
The End
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www.BEMgroupinc.com
@WilliamsKim
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