social selling: the 5 step approach to generating leads & profit from facebook advertising

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3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable

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Post on 28-Jul-2015

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3 Ways To Make Your Real Estate Business Faster, Smarter & More

Profitable

So why Facebook?

@joshjcobb

Did you know...

@joshjcobb

The average organic reach for brand Pages on Facebook is 6%.Locowise – February 2015

@joshjcobb

Facebook doesn’t care about you.

@joshjcobb

You have to pay to play.

@joshjcobb

62% of real estate professionals ARE NOT paying for advertising on Facebook.Real Estate Industry Social Media Report 2015 – stepps.com.au

@joshjcobb

Very few people are doing it and even less are doing it properly.

@joshjcobb

So this is your chance.

@joshjcobb

Here are 5 steps to generating leads (and profit!) from Facebook advertising.

@joshjcobb

Pay attention because you could win!

@joshjcobb

Step 1: Create an offer so good that people would (theoretically) pay for it

@joshjcobb

@joshjcobb

Step 2: Build a landing page

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@joshjcobb

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Step 3: Create your audiences

@joshjcobb

The top 3 performers are:1. Website Visitors2. Email & Phone Database3. Local Suburb (interest

targeting)

@joshjcobb

@joshjcobb

@joshjcobb

@joshjcobb

@joshjcobb

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If you try to target everyone, you will target no-one.

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Step 4: Build your Ads

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@joshjcobb

@joshjcobb

@joshjcobb

@joshjcobb

@joshjcobb

So what’s possible?

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@joshjcobb

+12 listing presentations

Step 5: Review, refine, refresh and repeat.

@joshjcobb

• Topics• Headline• Copy• Call-to-action• Ad spend• Targeting

@joshjcobb

oneclickaway.com.au

So who’s been listening?

What are the top 3 performing audiences for Facebook Ads?

Visit stepps.com.au/ljhooker2015

Questions?

@joshjcobb

Thank you.stepps.com.au

@joshjcobb