social selling · social selling a step by step process to turn owners into clients and clients...
TRANSCRIPT
Social Selling
A Step by Step Process to Turn Owners into Clients and Clients into your
Digital Salesforce
Step One:
Don’t be distracted by the shiny new social media site.
Step Two: Don’t be a Google Ghost Town
• Ads
• Organic
• Directories
Step Three: Don’t Let a Negative
Review Ruin You
• Where to look
• How to respond
• Best practices
Directories
Directories
Directories
Ask for Reviews from Happy Clients
“These guys were awesome!”
A Modern Wesite Includes:
• Responsive design
• Critical info above the fold
• A proper opt-in strategy
• High-res, professional
imagery
• Community Monday
• Testimonial Tuesday
• Why You Wednesday
• Thank you Thursday
• Fridays are for Closers
Step Five: Have a Content
Calendar
Community Monday
Testimonial Tuesday
Thank You Thursday
Your Content Categories: Close
Use hashtags – brand & community
➢ You and your customers use a
brand # consistently!
#PMCDenver
➢ Community #s connect content
with people who’re talking about
the same thing.
➢ The narrower the scope of the
hashtag, the more engaged the
users are.
➢ Use free tools like hashtagify or
tophashtag
Take Advantage of Facebook Live
• FAQs from
homeowners/Investors
• Virtual Tour
• Partner Interviews (RE Agents,
construction, mortgage broker)
• Highlight Investor/Owner
Facebook Video Ideas
• Facebook/Instagr
am
• Boost
• ReMarketing
Today, you have to pay to play.
• Keep it Simple! (Facebook &
Instagram)
• Prioritize directories
• Listen, empathize, respond
• Ask Happy Clients to be Social
• Create compelling content
• Video and Images
• Boost!
In Summary!
Don’t go it alone. Use your resources!