social selling. how linkedin and twitter can increase sales
TRANSCRIPT
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Social Selling:
How LinkedIn & Twitter can increase Sales
@NickyKriel#b2buk
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90% of Buyers start online
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86% of B2B IT buyers use social networks and content to help their
buying decisionSource: IDG Connect 2014
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78% of Sales People using Social Media outperform their colleaguesSource: Forbes – The Future of Social Selling
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#1 Attract
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Personal Branding
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Creating your own Content
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Content
• Needs to fit in with the stage of the customer’s buying journey• Needs to answer
customer’s questions• Needs to be helpful and
interesting
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When you share (other people’s content)
You get more benefits than cheap content
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#2. Discover
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Monitor for Mentions
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Find out more
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If you never listen….How will you know when
people ask friends to recommend products or services that you offer?
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Search
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#3. Nurture
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You don’t ask for marriage on the first date!
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Nurture by….• Engaging• Conversations• Helping• Introductions• Staying Top of
mind
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Small gestures
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#4. Convert
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#5. Measure
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Any Questions?Get in Touch
LinkedIn: Nicky KrielTwitter: @NickyKriel
Email: [email protected]: 01483 322033
nickykriel.comOr anywhere on Social Media