social psychology: video presentation

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  • 1. Page |1SOCIAL PSYCHOLOGY VIDEO PRESENTATION SOCIAL PSYCHOLOGY (PSY0103) Thean Hai Xu (0313489) Sharon Chow Ci Yung (0313387) Tony Tang Lee Lung (0314002) Ong Jun Chao (0314199)FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao

2. Page |2TABLE OF CONTENTCover PagePage 1Table of ContentPage 2IntroductionPage 3Role PlayPage 4-5ScriptPage 6-7Explanation of Applied ConceptPage 8-13Concept LinkingPage 14ConclusionPage 15INTRODUCTIONFNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 3. Page |3For this assignment, we are required to produce a minimum length of 5 minutes video that includes five social psychology concepts that we have learnt in lecture throughout the semester. Our group member consists of four members which are Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Long and Ong Jun Chao. After some brief discussion among our members, we came out with five social psychology concepts that can all be incorporated into our video. The five concepts are: 1. First Impression 2. Observational Learning 3. Confirmation Bias 4. Halo Effect 5. Cognitive Dissonance In order to shows these concepts that we had learnt, we decided to apply it into real-life situations. We discuss about the appropriate storyline which able to link and illustrate what we want to inform to our audience.ROLE PLAY a) Scene 1 FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 4. Page |4Actor: N/Ab) Scene 2 Actor: Tony and Chao -Tony has three style and acting as a passer to take the drinks. -Tony acts as the model for the Chao to observe. -Chao acts as the learner and follows what Tony had done.c) Scene 3 Actor: Chao and Thean -Thean is acting like owner of the drinks -Chao is acting like innocentd) Scene 4 Actor: Tony -Tony acts as another passer who is thirsty and takes a drink FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 5. Page |5-Tony failed to take the drink and fell down.e) Scene 5 Actor: Tony and Thean -Tony continues lay down on floor. -Thean act as the passer and refused to take the drink because don't want to be like Tonys result.f) Narrator: Sharon Chow -Briefly explain the situation and applied concept in each scene.SCRIPT a) Situation 1 A total of twelve drinks are displayed on a table in front of Lecture Theatre 12 where tons of people walk pass. No labels were put on the drinks. As the pass byers walk pass FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 6. Page |6the drinks, they formed a first impression of the drinks on the table. They will thinking of why the drink is displayed and form their own perception toward it. b) Situation 2 Five minutes later, finally one of the pass byers, Tony 1.0 took one of the drinks. Then, Tony 2.0 took another drink and followed by Tony 3.0. Now the table left nine drinks. Chao saw what Tony 1.0, 2.0 and 3.0 did. As three of them initiates the action of taking the drinks on the table, Chao learn through his observation and took one of the drinks as well. Chaos action can incorporated with the observational learning concept. But he doesnt imitate all the behaviour, instead of one he had taken three in one shot since it was free. So the drink now left six.c) Situation 3 Then, Thean, the owner of the drinks came back and caught Chao red-handed. He told Chao he has to pay for the drink. Chao claimed that why the others dont have to but he has to. He pointed at the drink which supposedly left six. However, there is nine drinks on the table (we secretly refilled up to nine while the video shooting) .At the end, he become speechless and helplessly paid Thean for his mistake. This situation shows the confirmation bias concept. Chao relies too much on the given information (the drinks appeared to be free as no one blocking Tony even though he took three of them)FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 7. Page |7and formed the schema that the drinks are free and he can take as much as he wants to. d) Situation 4 A piece of Free Drinks note is placed on the table. This time, all the drinks are free of charge for real. The note on the table caught one of the pass byers, Tony 4.0s attention. However, he didnt realise the fact that the drinks are attached on the table. While pulling one of the drinks off the table, he lost balance, fell down and passed out on the floor. This situation shows the Halo Effect where Tony 4.0 only paid attention to the fact that the drinks are free and didnt realise they are attached on the table.e) Situation 5 The pass byers as well as Thean 2.0 saw the Free Drinks sign too and of course they do like to have one but they dont want to end up like Tony 4.0 so they ignore the drinks and walk away. This situation shows cognitive dissonance as the pass-byers hold two conflicting cognitions, which the behaviour is not equilibrium with its attitude.EXPLIANATION OF THE APPLIED CONCEPTSa) First Impression: People form impression through others physical appearance. It acts as an element to obtain the attention from the strangers encountered. First impression sometime gives FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 8. Page |8accurate information to the observer. Research shows that people will unconsciously comprehend the others or an object and decided whether having either a positive or negative attitude towards it within the first few milliseconds only. This phenomenon occurred instantaneously and not deliberates. Attractiveness, likeability, trustworthiness, competence and aggressiveness are all judged at the same time that our perception and evaluation had form after the initial impression.As an experiment, we displayed a table on the road where people will pass by. We prepared twelve pack of drinks on it and record the passer reaction and this experiment doesnt limited toward student only. As the time passed, we noticed that the drinks are remained the same and no one was taken any of them throughout the five minutes time. The first scene of the video also proved that even though therere about twenty strangers passed by. Some of them have a look to the drinks but they tend to ignore it while others are just walked away without observe it. Throughout this experiment, we try to put in ourselves into the same situation and search for the reasons. We concluded that the passer may like to have the drinks, but they cant confirm that the drink is either free or is for other purpose. They may consider and form a first impression that the drink cant be taken for granted. Hence, they choose to ignore the drinks instead of taking a risk of making a mistake.b) Observational Learning: FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 9. Page |9Observational learning is a process happened when an observer engage to repeating a persons behaviour after observing it. Albert Bandura stressed the importance of this learning. It is because this process helps people, especially children to acquire new responses for example attitudes, fears, opinions, or specific behaviors. Unlike classical conditioning and operant conditioning, it doesnt involve any reinforcement but a model. This social model can be anyone for instance parents, teachers, friends and etc. Throughout the observational learning, learner will observe, remember and imitate those action that model displayed and tend to repeat unconsciously when involve in the same situation. However, the learner doesnt necessary need to duplicate the model behaviors as it is. For example, the learner may observe an unwanted behaviour and the subsequent consequences. Therefore, they may try to refrain from that behaviour.We had included this concept in our video in second scene. Tony and Jun Chao are acting in this scene. Tony passed by and saw those drinks displayed on the table and he straight took it away. Right after he went, Chao passed by and followed Tony behavior. At this point, Chao was the learner as he observed the person in front him, Tony, or can be said as a model took the drink as granted. So, Chao took the drink for granted too. On the other hand, Chao didnt imitate Tonys behavior as all. Due to guilty, he took more drinks than Tony did as he think why should be generous as the drinks are free. It totally illustrated the concept stated above.FNBE JAN 2013 INTAKE- PSY 0103Names of group members: Thean Hai Xu, Sharon Chow Ci Yung, Tony Tang Lee Lung, Ong Jun Chao 10. P a g e | 10c) Confirmation Bias: Confirmation bias is a tendency for an individual engage to seek out data that support and disregard data that refute his/ her beliefs, preconceptions or hypothesis regardless of the information provided is true or not. People will learn how to react when in the particular situation from their life experience or learning from others. However, some behavior learned may be wrong or unacceptable. Therefore, the individual may interpret the situation in a biased way if they continuously rely on the data they been given. Sometime, confirmation bias will contribute to overconfidence in personal believe and causes a phenomenon called as belief perseverance. In this condition, people will tend to maintain or strengthen their original beliefs even in the face of contradictory data. Hence, this bias frequently leads to disastrous decisions or an error in making decision. This concept had been illustrated in the video scene three. After Chao had taken the drink, he had been blocked by Thean who acting to collect the money of the dri