social perception
TRANSCRIPT
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Social PerceptionIndividual Behavior in Organizations
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What’s Perception?
It’s …
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WHAT WE SEE ?
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HOW WE FEEL?
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WHAT WE THINK ABOUT ?
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WHAT WE UNDERSTAND ?
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It’s a process…
Perception
interpret
understand
Objects
society
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A simple process…
ObjectsPeople
or Animals
see
understand
Examples…
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So…
What about social perception??
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A special & complicated process:
Selective attention/comprehension
Encoding and simplification
Storage and retention
Retrieval and response
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Also a little process…
Schemata
Encoding outcomes:evaluatio
n
encoding
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Event Memory
Person Memory
Semantic Memory
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Influence our behavior
Help us navigate our way through life
In the life
Determine whether or not you get a job after an interview
Affect a wide variety of managerial activities, organizational processes, and quality-of-life issues
In the job
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It’s the window through which we all observe, interpret, and prepare our responses to people and events.