social objects explained - balind sieber
Post on 21-Oct-2014
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DESCRIPTION
Social objects are the foundation of social networks. They're a core principle to understanding how and why people interact and the pillar of a creative strategy.TRANSCRIPT
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SOCIAL OBJECTS EXPLAINED(once and for all)
@BalindSieber | Balind.co | [email protected]
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By Balind Sieber
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Hint: THIS IMAGE DEPICTS A SOCIAL OBJECT
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Social Objects Are the Foundation of Creative Strategy Every Creative Strategist should understand the building blocks of a social network. *
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* See my other Slideshare presentations for the definition of Creative Strategy
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Humans Have Been Connecting Around Social Objects Since the Beginning of TimeSocial Objects are commonalities we share with one another - things like the clothes we wear, the co!ee we drink, and the teams we follow.
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Creative Strategy Rule Number One: Find Ways to Connect Consumers Around Your Product or ServiceBrands can't shout at people and expect them to listen, they need to give them a way to connect. *
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* This is super basic -- It’s a core tenet of digital advertising
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How Can People Share Your Client's Product/Service?Shape the conversation around a brand by asking what it's social purpose is. *
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* Why does it exist - how does it help the word?
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If a Brand Can Become a Social Object, They've Hit Pay DirtSocial networks are formed around social objects, not the other way around.*
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* Best examples of this are Apple and Nike