social news and bookmarking 101
DESCRIPTION
An overview about social news and bookmarking process, tools, and how it can be used as a tool for content promotion. Janette Toral gave this presentation during the DigitalFilipino Club (http://digitalfilipinoclub.blogspot.com) webinar last March 2010 and at the Lopezlink (http://www.lopezlink.ph) webinar last August 26, 2010.TRANSCRIPT
Social News & Bookmarking 101
Jane6e Toral h6p://digg.com/digitalfilipino
h6p://delicious.com/digitalfilipino h6p://www.stumbleupon.com/stumbler/
digitalfilipino/ h6p://www.reddit.com/user/jane6etoral
Social News & Bookmarking 101
• Social News – Sites that allows users to submit and vote on content from around the Internet.
• Social Bookmarking – Allow users to collect and store interesGng links. (counts number of Gmes link has been stored / interpreted as votes).
h"p://digg.com
h"p://delicious.com
h"p://stumbleupon.com
h"p://reddit.com
How to use social news and bookmarking for business
• Headlines – Write a great one. – Easy to digest, entertaining, and valuable. – Not misleading.
• Target the linkeraG. – People who link to content they found to be interesGng.
• Submission – 22 hours before you want it to be popular.
How to use social news and bookmarking for business
• Content – Lists
• Top x best • Top x types of x • The x worst • The x geekiest (expensive, cheap)
– Breaking news – Controversy – Games – Videos – Photos
• Know your target – Digg
• tech / news • SEO value
– Delicious • Content based • Author / writer
– StumbleUpon • Content based • Sustained traffic
lists
breaking news
controversy
Social news and bookmarking eGque6e
• Submit in moderaGon. Do not flood your community.
• Submit and Vote for other content too. Not only your own.
Social news and bookmarking Gps
• Build a credible profile. • Add voGng badges or links to your content. • Be familiar with the site’s culture before submi^ng content.
Thank you!
h6p://www.searchprofileindex.com h6p://www.e-‐commercephilippines.com