social networks on cell phones mobile devices
DESCRIPTION
webdirections 2007 South (wds07) presentation on social networks and mobile phones and cell phones in Sydney September 28 2007TRANSCRIPT
social networks on the mobile
Laurel Papworthsilkcharm.blogspot.com
…an investigation
Today
• Statistics
• Quotes
• Telecommunications – challenges
• Social network fundamentals
• Monetising
• Mobile social networks – types
• Summary
“ … There are currently nearly 50 million members in "mobile social communities" and is expected to reach 174 million worldwide by 2011... “
“ … Juniper offers that user-created content related to the mobile phone industry is positioned at around $576 million for 2007, while it is expected to hit some $5.75 billion by 2012. “
Statistics
Juniper
ABI Research
“A mobile social media company is a company that provides a mobile-only Internet service …
…rather than a window or portal into a desktop Internet service. This differentiation is important because a service like ours is specifically designed to be consumed on a mobile phone and is not a half-baked or trimmed down version of a desktop Internet service/website. “
BluePulse
“When people talk about Web 2.0 they usually mean open API's and RSS feeds coming out of your ears. We took a few of the most prominent "Web 2.0" golden children and mobilised them using a java client. “
Mobileglu
To be contactable at the beach. What more do you want?
Our mobile phone today
mooshimooshisan- Flickr
…includes our friend’s details
Flickr:inagalway
Carriers and walled gardens
Flickr:tanya hk
Lob your content over a wall to someone on another network
wikimedia
Flickr: Heaven’s Gate John
The grass IS
always greener
On the GREEN network
Flickr:Miss Aniela
Telecommunications Apartheid
Free the Network!
If you want one in Australia 2008,DO NOT renew
your plans. It probably will be
on the Telstra Network
From Engadget
Input restrictions (enablement layer sucks)
ATT.com
Flickr:superlocal
Speed of connection varys
Features of a Social Network
•Purpose
•Swarms
•Rituals•Roles
•Etiquette & Rules
•Leaders
•Profiles•Places
•Events
Monetising Mobile Social Networks
• Consumer pays
• Companies sponsor
• Advertising
• eCommerceDouble or triple dipping (two or more of the above)
• Revenue share
• Free til October 31st*• *small print: STANDARD GPRS charges
apply• Then Unlimited
$7.95 all you can eat, includes bandwidth but not Optus Zoo landing page
• Or MobiPack EasyPass$3 per month, 50c per visit
• ONLY AVAILABLE ON OPTUS
Social Bookmarking, Tagging Communicate Online Community Dating
eCommerce Social Games Location Based Social Netw orks Identity
Know ledge Marketing Multimedia New s
Mobile Business Publish RSS Search
VAS Aggregators/Portals
dating
communicate
community
multimediatagging
marketing
mobile media and social network breakdowns
• Fast Flirting: 4 million subscribers, speed dating via text with an avatar. (pure mobile, pure dating)
• Jumbuck island: With the feel and control of a game, create an avatar to walk around and meet other people (virtual world)
dating & virtual world
• Pirates of the Caribbean: up to 16 players, cross-carrier (from Disney).
social games and contests
piratesmobilemultiplayer.com
• Phone-tag: you are given a tag, have to take a photo, upload it, rated and ranked (aargh matey tag)
semacode.org
tagging
mobilicio.us - Read delicio.us tags on your mobile
socialtext.com/miki
wiki - social knowledge management
Socialtext wiki: secure access, authentication, easy navigation, editing and search.
social media and multimedia
Moblr is a mobile video community.
Videos shown on Moblr have been submitted by Moblr members, they have been shot either through a camera phone or any other device that allows video capture. It is free to publish your videos.
On Moblr users can view all videos (no membership required) comment and rate videos (members only) publish their own videos (members only) .
Where are you?
UandMe
- WAP-enabled GSM
-3G handset
- accurate to within 400mof the handset's exact location in metropolitan areas
- up to 5km in rural areas.
Location based services
Mobiles2Go
- GPS phone
- accurate to within 10-20m
- Receive texts when a phone enters or leaves a zone
Location based services
reviews, rating & ranking
• What we already know: small screens, walled gardens, locked mobiles, speed of connection, keyboard is missing.
• Fundamentals of social networks: purpose, places, profiles, roles, leaders, etiquette, events, rituals, swarms
• Monetising: consumer pays, companies sponsor, advertising, eCommerce and revenue share
• Types of mobile social networks: dating, virtual world, social games, contests, barcodes, tagging, mobile wikis, social media/multimedia, location based services, reviews, rating and rankings,
• Sites to visit: mymobilepals, mobilecrunch, smartmobs
Summary
some sites to visit
Flickr:jeremyplemon
It’s so over between us