SOCIAL NETWORKS AND INTERNET USAGES BY THE YOUNG GENERATIONS

Sophie TAN-EHRHARDT – @sophie_ehrhardt – eCult Dialogue Day 2013

Young People – 15-30 years old

Tactile and Mobile generation

92% of 18-24 ownership of mobile phones

45% of time online is spent on social network sites

Source: Microsoft Advertising

Museums are not boring!

French association that organises visits in museums and cultural places.

More information on : http://legroupesmv.tumblr.com/

Un Soir, un Musée, un Verre

#SMV56 at Musée de la Marine, Paris – 20/09/12

◦ http://legroupesmv.tumblr.com/

◦ http://www.facebook.com/LegroupeSMV

◦ http://twitter.com/legroupeSMV

Un Soir, un Musée, un Verre

#eCultDD

2435 Followers on Twitter

@Le groupeSMV

Un Soir, un Musée, un Verre

# + SMV + 000

In Real Life

INTERACTION is the Keyword

Simply learn how to use these tools!

Internet, a dangerous place?

Social Networks Active Users in the world:

Internet is the most important communication media on the world.

Source: http://www.alexitauzin.com/2013/04/combien-dutilisateurs-de-facebook.html

Facebook: 1,15 Billion YouTube: 1 Billion

Twitter: 200 millions

Google+: 190 millions Instagram: 150 millions

… and CONVERSATION

Think and act as a media

Web is INTERACTION…

Source: http://www.theconversationprism.com

The Conversation Prism

◦ Blogs

◦ Video, music or pictures platforms

◦ Wikis

◦ Livecasting

◦ Social Curation

◦ Lifestream

◦ etc…

Only remember to think usage before tool

“Good things come in small packages”

It’s not free!

Sophie TAN-EHRHARDT – @sophie_ehrhardt – eCult Dialogue Day 2013

Everything is always a question of choices and

strategy

Thank you very much!