social networks and government application

Government 2.0?Social Networks

and Government Application

1Monday, November 26, 2007

well you can google me...

Who am I?


If you search on

Silona - top 40 hits

I’m the only “silona

Bonewald” in the world

http://google.com


Note 5 Social networksmy personal site and a business sitewho I am is also who I know and associate with.

http://google.com

http://google.com

• On the Internet since 86

• On the web since inception

• Ran political campaigns 89-94

• Wrote political software 94-96

• first paid site on web 96

• started ISP 97

• large CMS systems 98-04

• started LoTV 04- present


brief resume - drift over this... you can validate it all on Google

Techie

politico

gamer

friend

hippie?

My personas


actually not a hippie more a burner ala burningman. But we become what people label us...

What is a social network?


a person and their “friends”

From wikipedia:“A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.

Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.

The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere.[1][2]

There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”


Illustrates connections btn Govt, people online and people not online and the connections btn the twohttp://www.cheswick.com/ches/map/gallery/wired.gif

their numbers will surprise you as will their purposes...

Wikipedia currently lists 120+ “notable” social networking sites

MySpace Facebook LinkedIn

Windows Live Spaces Xanga

Reunion.comLiveJournal

FriendsterHi5

Broadcaster.com

orkut

netlog

bebo

yelp

9Monday, November 26, 2007en.wikipedia.org/wiki/List_of_social_networking_websites

What is a Social Graph?


the actual mathematical mappings of those objects and their relationships - something quantifiable!

WhY use a social network service?


what is your purpose and why should they come and STAY?dunbar number storyto remain competitivepsychometric data to understand your clients betterreal numbers for continued funding

Identity

Communication Reputation

CommunityCollaboration


to remain competitive...

privacy


talk about my name and being unique...

Thru Obscurity? http://www.flickr.com/photos/randomskk/943054175/


you can hide but they will find youCRM, HIPAA, grocery store, credit scoresyour privacy is already gone.focus on your rights!

http://www.flickr.com/photos/randomskk/943054175/

http://www.flickr.com/photos/randomskk/943054175/

Why hasn’t the data all merged?

it will.

it is a matter of time and money


tell the Microsoft CRM story about frontpage

lazy companies CRMlazy companies marketingpoor companiesnot selling that data YET

This is not the answer


Nor is this...

http://www.flickr.com/photos/ndm007/171398958/

17Monday, November 26, 2007http://www.flickr.com/photos/ndm007/171398958/



Embrace the change

http://www.flickr.com/photo_zoom.gne?id=122906768&size=l

18Monday, November 26, 2007We are entering a new era

new rules



What are the trends?

746,934,000 on Internet (772 in May)10% increase from last year 70mi new people Social Networks doubled in users from 2005-06

verizon data services grew by 2bi last quarter

Juniper research revenue of Social networks from $572mi in 2007 to 3.1bi in 2012 (this doesn’t count the worth of data) with a focus on mobile platforms

estimated that phone companies make 20% off data services this year

71% of myspace and friendster >25 yrs old


For Govt to participate with

web 2.0

We need to know the new rules


Web 2.0 Tech that enables

Sharing

Collaborating

Creativity


Sharing


Is giving way to the idea of copy-left with new licensing models like creative commons and public domain. Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really fight the growth of file sharing.

collaboration.

http://www.flickr.com/photo_zoom.gne?id=522432567&size=o

Collaboration


collaborative model, with competitors actually coming together to discuss delivering better customer experiences. We are calling this phenomenon co-opetition.



http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o Creativity24Monday, November 26, 2007

FYI Julian Bond - social media person



openness


openness, which is heavily based in trust...openness means

openness means...open access to the information or material resources needed for a diverse range of users/producers/contributors to contribute to projects.

wikipedia.org


open access to information is needed...in order to achieve true openness, you have to be totally...

• http://www.flickr.com/photos/red_devil/51964471/


TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In fact, we are going to a conference next week that is all about people trusting their government. We hadn’t thought about trusting the people.”

http://www.flickr.com/photos/red_devil/51964471/

http://www.flickr.com/photos/red_devil/51964471/

http://www.flickr.com/photos/icyrae/172495321/

Trust goes both ways


you have to trust citizens as well as citizens’ trusting you for this to work!



Dual Transparency

29Monday, November 26, 2007how to mitigate the risks of online participation?

systems will always be gamedhow to create a system that can be fixed and have repercussions for poor behaviorjury trials - let peers sort it outwhich leads to ...

importance of identity to

Social Networks





It isn’t about trusting the individual.

it is about trusting the community.

Use tools that do this...

(social networks)


talk about wikipedia examples - talk a bit about GOOD HEALTHY communities

This is the good side of the lack of privacy

free to make own judgments

Tolerance?


again HEALTHY community

How can Government be Transparent?


Real Honesty

explaining what you are doing and why


Social SoftwareTagging

Social bookmarkingForums or discussion

groups

Weblogs Wikis

google DocsPodcastsRSS Feeds

Chat

how?

APIs and Services


see resources slide at end of prezo

But this takes time, effort and money


The Inexpensive way...Let the community do it!

we want your data


It is the easiest thing Govt can do...

38Monday, November 26, 2007gsa.gov has some nifty publications

let citizens illuminate it

for you

Of course - then we are responsible for what we say

and how we interpret it...an added bonus


then you don’t have to grow a community on your site.

As of 11/18/2007

8385 applicationsand counting!


for example in the business world

case study: san diego fires, a concerned citizen and Twitter, flickr, and mashups


Citizen safety

SMS and Cell phones


A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for every piece of information possible and having access to the right information feeds...

notice tags

notice tags


In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up, links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to actually help individuals find out specific information about their loved ones in the area. It was like having our very own newscaster.

notice tags


What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter account set up for the San Diego department. That being said, if there WERE, we would have expected them to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a concerned citizen who can deliver this information is one of the amazing things that happens time and time again.

insert flickr photo here

Tagging picturescould use GIS

codes


With data - mashups can occur!

http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/http://twitter.com/kpbsnews

http://www.programmableweb.com/code46Monday, November 26, 2007

http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/

http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/

http://twitter.com/kpbsnews

http://twitter.com/kpbsnews

http://www.programmableweb.com/code

http://www.programmableweb.com/code

Texas coming soon!


gather data from publicly available and posted onlinelegislationcampaign finance and then adds in categories of special interests - vetted by specialists on their team.LoTV will be helping with Texas and creating an open standard of data exchange

SBC

D1 at 100 D2 at 100 D3 at 125 D5 at 100

Sen 1

Sen 2Sen 3

Sen 4Subcommittee

5 paragraphs

Senator 1 has 425K from SBC

related interests


So that we can let citizens create mappings like this

New Zealandwiki for input on sunset

review of police riot act

14000 edit in one dayhttp://www.e.govt.nz

50Monday, November 26, 20071) About the same size as most states 4mi people2) involved populace 3) internet connectivity isn’t even close to as good as here

http://www.e.govt.nz

http://www.e.govt.nz

http://participation.e.govt.nz


They show their complete understanding my making the participation guide itself a WIKI!

currently using mediawiki (same as wikipedia) and plone

http://wiki.participation.e.govt.nz/wiki/Main_Page

http://wiki.participation.e.govt.nz/wiki/Main_Page

Still determined to create your own Social network?


Creation and implementation of

Core principles


This is the part I admired the most about the Kiwi system.

basic principles to generate trust:

clarityrespectcommitmentcreativityinclusionaccountabilityaccomplishment


establish a communitytake a lesson from

wikipedia!

make citizens part of that process

what is a citizen?


remember that citizens are varied! have multiple personas associate with groups and remember that groups are citizens as well!

Openness

1) platform 2) clarity3) be available4) foster creativity 5) Accomplishments6) accountable7) Diversity 8) be accessible9) respect10) usability


1) platform

become a data Source!

openApi’s - making data available

Free and open Source software allows customization (let us write widgets for YOU!)

57Monday, November 26, 2007is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen, http://blog.pmarca.com/2007/09/the-threekinds.html

2) Clarity

try to publish everything openly

Think blogs, wikis, groups, chat etc

e.govt.nz has a good policy for their employees


3) availability

let people contact you directly and answer them openly

Email MeIM me

call me comment here


4) Creativity

Recognize that mistakes will happen

Fix and forgive

with openness people will forgive you too!


5) Accomplishments

Recognize contributorsrun open betas

do press releases acknowledging collaborators


6) accountable

be clear about progress accept failure and successes

let people know who does what


7) Diversity

Key element of a healthy community

Encourage participation from different people from different

areas and backgrounds


8) Accessibleremember those that are

challenged more by technology(digital divide, eldery, disabled)


9) Respect

everyone is potential partner, collaborator, volunteer


10) usability

Focus on citizens and results not technology


League of Technical Voters is creating a

Free and Open Source Social Network

Why?67Monday, November 26, 2007

Creating a new standard for

Dual Transparency


partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin, digg,

knowing who you are talking tomakes them more real


This is the true power of Social Networks

making people more “real” online by mirroring those “Real world”

connections


Open Standards


federated identities networks

I recommendNew Zealand’s IVS

- great on privacy rights

http://www.e.govt.nz/services/resources/news/2007/20070927.html




OpenSocial - Brad Fitzpatrick


wikipedia says:“OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports them, including features on sites such as MySpace[2] and Friendster.[3]”

Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink

OpenID

OpenID - brad Fitspartick, Dick hardt, AOL, and many others


Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress Jyte, Ma.gnolia.com or Zooomr VOX twitter


my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft right now

OAuth


don’t worry about this just make sure your tech guys know!

“Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book. Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while using your regular key to unlock everything.

Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what is not so great about some of the implementations available today is their request for your username and password to the other site. When you agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out.

This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites, OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”

Microformats


Remember people are different - try

multiple experiences and experiment

set expectations


if you have your data standardized...

it is easy and safe to play!


remember the Hawthorne Effect


The real reason...83Monday, November 26, 2007

I use many pictures of children in this prezo...

because this is the reality of whose system this will be and who will be using it in the future. We have to plan for them and understand the newer generation that is adopting these systems worldwide at an amazing rate.

many concepts here are borrowed from

http://www.slideshare.net/missroguehttp://participation.e.govt.nz

images are credited on each slide

URL’s are listed on each screen capture

The picture of me is not released under Creative commons license but is All rights reserved by Steven Noreyko. It may be copied for purposes of redistributing this presentation but may not be altered or reused in a different context.

Font is evil Genius BB

statistic are from comScore World matrix http://www.comscore.com/press/release.asp?press=1242 http://socnetwork.blogspot.com

Credits:


http://www.comscore.com/press/release.asp?press=1242

http://www.comscore.com/press/release.asp?press=1242

http://socnetwork.blogspot.com

http://socnetwork.blogspot.com

wiki? http://www.commoncraft.com/video-wikis-plain-english

Blog? http://www.blogbasics.com/blog-tutorial-1-1.php

google doc? can you use word? you don’t need one! http://docs.google.com

rss feed? http://www.commoncraft.com/rss_plain_english

podcast? http://www.commoncraft.com/mygads

Chat? http://www.davesite.com/webstation/inet101/chat01.shtml

Social Software? http://www.commoncraft.com/video-social-networking

SMS texting? http://www.commoncraft.com/mygads

Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english

forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html

Learn more:what is a...


http://www.davesite.com/webstation/inet101/chat01.shtml

http://www.davesite.com/webstation/inet101/chat01.shtml

http://leagueoftechvoters.org/ec3prezo

This Prezo is listed under






• creativecommons.org

• wikipedia.org

• flickr.com

• opensocial.org

• twitter.com

• microformats.org

• openid.net

• oauth.net

• wiki.participation.e.govt.nz

• maps.google.com

• twitter.com/nateritter

• citizenwausau.com

• chicagocrime.org

• groups.google.com

• www.safeas.govt.nz

• fixmystreet.org

Sites to see!


http://www.safeas.govt.nz

http://www.safeas.govt.nz

How to contact me?Silona.com

[email protected](512) 750-9220

Silona_bonewald on Skype


mailto:[email protected]

mailto:[email protected]

social networks and government application

Technology