Social Networks Analysis of BBO Fans, an Online Social Gaming Community

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Social Networks Analysis of BBO Fans, an Online Social Gaming Community. Alexandru Iosup. Vlad Posea, Mihaela Balint, Alexandru Dimitriu. Politehnica University of Bucharest, Romania. Parallel and Distributed Systems Group Delft University of Technology. Whats in a name?. - PowerPoint PPT Presentation

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  • Social Networks Analysis of BBO Fans, an Online Social Gaming CommunityAlexandru IosupParallel and Distributed Systems Group Delft University of TechnologyVlad Posea, Mihaela Balint, Alexandru DimitriuPolitehnica University of Bucharest, Romania

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  • Whats in a name?

    Virtual world Explore, do, learn, socialize, compete +Content Graphics, maps, puzzles, quests, culture +Game analytics Player stats and relationships

    Massively Social Gaming(online) games with massive numbers of players (100K+), for which social interaction helps the gaming experience

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  • MSGs are a Popular, Growing Market25,000,000 subscribed players (from 150,000,000+ active) Over 10,000 MSGs in operation Market size 7,500,000,000$/year

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  • Social Networks: Buzzword? Science?Social Network=undirected graph, relationship=edgeCommunity=sub-graph, density of edges between its nodes higher than density of edges outside sub-graph

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  • FarmVille, a Massively Social GameKey advantage over market: Use [Social Network] analysis to improve gameplay experience Zynga CTO

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  • AgendaBackground on Massively Social GamingBridge, the Running ExampleResearch QuestionAddressing the Research QuestionConclusion

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  • Bridge, A Traditional Team Card GameBridge as traditional card game2 pairs (4 players) play hands (bidding + play)Duplicate bridge: same hand at every table, eliminates luckOnly team game at last World Mind Sport Games, Beijing, 2008 Bridge as special use case of social networksComplex agreements between partners (like a social partnership)A good pair forms in a very long period of time (like a social )How to find a good partner?

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  • BBO (Fans): Massively Social GamingBridge Base Online (BBO) http://www.bridgebase.com Largest online bridge platform, free to play1M active players, also attracts many professional playersFriends and enemies, filtering by skill and nationalityNo advanced social networking features, e.g., No Friends-of-Friends BBO Fans http://www.bbofans.com/ Uses BBO for actual gameplayBetter social network facilitiesCommunity tools: awards, ranking, rated tournaments, etc.

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  • Research Question: Characteristics of an Online Bridge Community?Study the activity and soc.net. characteristics of BBOFans Why is this interesting?Unique type of social network? (new knowledge)Unique type of social gaming network? (new knowledge)Use results to develop new services (matchmaking, rating)Use results to improve online game operations (player retention)Real-world applications: other social network results applied in economics; adversarial settings good for management and psychology studies; etc.

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  • AgendaBackground on Massively Social GamingBridge, the Running ExampleResearch QuestionAddressing the Research QuestionMethodDataActivity LevelsSocial Network PropertiesConclusion

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  • Analysis of BBOFans MethodGather data from BBO logsAnalyze activity levelsTransform the play data in a G=(V,E), V=set of players, E=set of social relations.Social relations = play-as-pair relationshipsUse a parameter p (number of hands played together) to establish when two players have a social relationAnalyze properties of graph GTraditional soc.net. analysis, e.g., clustering coefficientPlayer type analysis

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  • Analysis of BBOFans 1. Gathered DataDomain-specific web crawlerBBO + BBO Fans data

    Vlad Posea, Mihaela Balint, Alexandru Dimitriu, and Alexandru Iosup, An Analysis of the BBO Fans online social gaming community, RoEduNet International Conference (RoEduNet), 2010 9th.

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  • Analysis of BBOFans 2. Activity Levels: Popular, Synchd.Large (~10K) online comms. can coordinateBBOFans ~ FaceBook Top-1,000 app (DAU)BBO/BBOFans ~ Top-500

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  • Analysis of BBOFans 3/4. Properties of Social Graph (1)Weakly connected community, weaker than FB, YouTubeMany small communities, one large component, Fans+Clustering Coeff.Mean Comm. SizeNumber of Communities

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  • Analysis of BBOFans 3/4. Properties of Social Graph (2)Player TypesCommunity Builder plays many hands with many other playersCommunity Member plays mostly with a few community membersFaithful Player 1-2 stable partnersRandom Player no stable partner (Memory jog: Creating a bridge relationship takes longer than creating a relationship in FaceBook, Orkut, ) Mihaela Balint, Vlad Posea, Alexandru Dimitriu, and Alexandru Iosup, User Behavior, Social Networking, and Playing Style in Online and Face to Face Bridge Communities, NetGames 2010.

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  • AgendaBackground on Massively Social GamingBridge, the Running ExampleResearch QuestionAddressing the Research QuestionConclusion

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  • Current TechnologyThe FutureScalability, efficiencyHappy playersMillion-users, multi-bn. marketContent, World Sim, AnalyticsMassively Social GamingComplete game mechanicsBasic social network toolsMakes players unhappyMany starters quitOur VisionSocial Network Analysis + Applications = BridgeHelperOngoing WorkMore analysisRankingMatchmaking

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  • Thank you for your attention! Questions? Suggestions? Observations? Alexandru Iosup A.Iosup@tudelft.nl http://www.pds.ewi.tudelft.nl/~iosup/ (or google iosup) Parallel and Distributed Systems Group Delft University of Technology http://www.st.ewi.tudelft.nl/~iosup/research_gaming.html http://BridgeHelper.org (soon) More Info:

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    Fishing only once / cyclic start - stopWorld of Warcraft and Runescape >3,000,000 eachMarket size: similar to movies and music markets, but growing faster.

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