SOCIAL NETWORKS

Presented by Matt Baluyos

What is a social network?

“A social network is a social structure made of individuals (or organizations)

called ‘nodes’ which are tied (connected) by one or more specific types of

interdependency, such as friendship, kinship, financial exchange, dislike,

sexual relationships, or relationship of beliefs, knowledge, or prestige.”

A social network service

Enables the building and reflecting of social networks or social relations among people.

Generally, web-based and allows interaction through the Internet via email and instant messaging.

Individual-centered compared to group-centered (online communities)

Some numbers…

Facebook users: 350 Million Active users

Twitter Posts: 8.3 Billion Tweets to date

Social networking services…

Social networking services…

Social networking services…

Social networking services…

Social networking services…

Why?

Know what’s up with your friends/contacts? Facebook Wall and Live Feed Twitter / Plurk posts

Reconnect with friends, relatives, classmates, etc

Discover common/mutual friends

“Student twitters his way out of Egyptian jail.” http://bit.ly/dmtBJl

Why?

Meet new people/contacts Maybe even your future wife/husband

Opportunities: Career, business, etc

Source of information

Real-time news: Faster than media outlets Not bound by editorial controls Iran elections coverage

Why?

Join groups that interest you Groups in Facebook, LinkedIn Twitter Lists / Plurk Cliques

Promotion/Marketing On Twitter: Retweet and Follow requests Facebook Fan Pages

Connect with popular figures directly: Twitter

Challenges…

Privacy issues / Identity theft

Online bullying: “Trolling”

“Too much information”

Examples…

“Karylle dragged into cyber-crime by impostor who used her online photo” http://bit.ly/9rH0u5

“OFW abused after mistaken post on Facebook” http://bit.ly/a9h0lP

Embarassing photos of you posted online

Examples…

Inappropriate comments at work In particular, complaints about your job

read by your boss

“Robbed after tweeting vacation” http://bit.ly/c4gS9D

Suicide of Megan Meier because of cyber-bullying http://bit.ly/bl8vjV

Examples…

Woman loses insurance due to Facebook pics http://bit.ly/9q7PYG

Relationship breakups ;)

Some tips…

Be prudent with what you post online

Use the privacy settings of sites

Interesting stuff…

gladlyCast.com

Ping.fm

The End…

Thank you… any questions?