social networks
DESCRIPTION
I spoke to a group of print reporting students at the Missouri School of Journalism about social networks.TRANSCRIPT
Jen ReevesAssociate Professor, Radio-TV
Advantages of Interactivity Reach more/new audiences
Easier to build a personal relationship
Multiple (younger) perspectives
Opportunities to gather content
Disadvantages of Interactivity Cannot take the information at face value
Time consuming to be consistent (and follow)
Requires newsroom-wide commitment
Ways to Interact
Blogs Twitter (Microblogging) Photo Sharing Forums/Comments Text Messages Polls Forms Social Networks
Social Media Tools
Microblogging“Facebook status on crack”
Short (140 characters) postingsStatusShare linksInteract with the audienceQuickly update news from cell phone
KOMU Account
Smart Decision Account
Election Night Activity
Mumbai Tweeting
First-hand accounts before “news”
Traditional media using content
Rumors interspersed with fact “Do not tweet live” rumor BACKLASH from traditional media
Mumbai Statistics
Twitter as a news source CNN used it on the air
CBS London used the tips
Media everywhere noticed
Free Video Sharing
YouTube Google Video Motionbox Vimeo Viddler Revvr Facebook MySpace
CNN iReport
CNN iReporters
iReport Statement
"CNN makes no guarantees about the content or the coverage
on iReport.com”
Steve Jobs iReport
Heart attack Blog posts Apple stock dropped
Photo Sharing
Flickr Photobucket Picasa Smugmug Zooomr
Photo Sharing
Photo Sharing
Photo Sharing
Social Networks
MySpace
Ning
Digg
Social Networks
Social Networks
Ning
Similar theme to all Be a reporter when you use social media
The longer you’re there, the more you understand it
You can’t be everywhere
Your newsroom needs to work together!!
