social networking:how busy professionals can create business online
TRANSCRIPT
Social Networking: How busy professionals
can create business online
Don Meyer Communications & Marketing Director
New Jersey Society of CPAs
Rachael Bell Online Communications Manager
New Jersey Society of CPAs
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
rules
of the
house
o Turn on your phone
o Turn on your computer
o Tweet
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
fad
or
revolution?
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
o Listening
o Knowledge sharing
o Relationship building
how it
works
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Are you
Listening?
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
knowledge
is
power
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
building
relationships
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
creating
a plan
o Goal setting
o Approach
o Implementation
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
A professional networking site
More than 100 million registered users spanning 200 countries (3/2011)
Uses a “gated approach” to build trust
Provides a platform for crowd-sourcing and expertise building
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
source: quantcast.com
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Learn from
your
connections
Update your
status with
interesting info,
articles or facts
Connect with
new people
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Promote and
find events
Answer
questions to
demonstrate
expertise
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
njscpa.org/linkedin
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tips
o Complete bio with photo
o Add connections
o Update status – share info
o Join groups
o Answer questions
o Recommendations
o Use applications
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
A micro-blog enabling
communication in 140
characters
Nearly 200 million registered
users
Based on the concept of
following people and
reciprocating following
True example of multi-
dimensional communication
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tweet
Follower
Direct Message
Hashtag
Retweet
lingo
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tips
o Be authentic
o Add value
o Be proactive
o Be focused, yet human
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Personal Pages
o Connect with friends
o Strengthen business relationships
o Share information
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Business Pages
o Interact with connections
o Share news
o Promote events
o Embed videos
o Embed blog postings
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
njscpa.org/facebook
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tips
o Personal profiles and business pages
o Beware of over posting
o Add value
o Trial and error
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
New online
community for
NJSCPA members
Connect with fellow
members
Communicate via
eGroups
njscpa.org/connect
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Efficiency!
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
tools o Social media dashboards
o Update multiple networks in one step (Twitter,
Facebook, LinkedIn and more).
o Schedule posts
o Track results
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NJSCPA
resources
o NJSCPA Connect: njscpa.org/connect
o Facebook: njscpa.org/facebook
o Twitter: njscpa.org/twitter
o LinkedIn: njscpa.org/linkedin
o CPA Exam Cram: njscpa.org/examcram
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
contact
us
Don Meyer
o 973-226-4494 x207
Rachael Bell
o 973-226-4494 x220
o @rachaelbell
Questions?