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Social Networking Tools
Jill Hurst-WahlHurst Associates, Ltd.
Copyright © 2007, Hurst Associates, Ltd. All rights reserved.
www.hurstassociates.com/ppt/nyla2007.ppt
Need to understand
the concepts behind social networking tools as well
as understand what specific
tools can provide.
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Agenda: Morning
• Quick introductions (tools)• What’s the norm?• What are SNTs?• New ways of connecting & sharing
– Benefits, concerns, services, examples
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Agenda: Afternoon
• New ways of collaborating– Benefits, concerns, etc.
• Now what? WIIFM?• Wrap-up & your homework
You
Patrons
How do you normally
communicate with your patrons?
How do your patrons normally communicate with you?
What are the barriers?
How many patrons can you talk to
at once?
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Social Networking Tools
• Internet applications to connect, share, and collaborate.
• Content-centric• Overlapping networks / hyper-linked• Virtual vs. face-to-face
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SNTs Favor…
• Informal learning through our networks
• Polychronic learning– Relationship – not task – oriented – Do many things at once– Flexible– Non-linear
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Social networking tools are meant to be learned and used
socially – with a group – not by yourself.
Michael Habib, Academic Library 2.0 Concept Models *
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CAUTION!
• Not every tool is for every situation. Part of your mission today is think about what type of tools could benefit your organization.– Where will the best conversation
occur for you?
Two Examples of the Tools in Use
The unofficial wikiThe official web site
The official blog The army of other bloggers
The pics onlineSearch engines
Informed, enthused participants
A Live Event
Legitimacy Trust Accuracy
IM & other stuff
New Ways of Connecting
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• Benefits:– Increased access– Exchange info faster– Be in the know; part of “the crowd”– You are not forgotten
• Concerns:– Privacy
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• Like a NYC subway…– Watch your stuff– Keep some things close to the
vest– Keep your jewels hidden– Know who your friends are– Remember to enjoy the ride
• Like returning from Vegas…
Privacy
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• Services (e.g.):– Facebook.com– Skype.com– Twitter.com– LibraryThing.com
• Connect in several places
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Start page, Profile
Start page, Catalog, Groups, Librarians
Entry page, Home
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Demo & Discuss
• Which of the products intrigues you? Why?
• How might they benefit you?• What concerns do you have?
New Ways of Sharing
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• Benefits:– Tap into the wisdom of the group– Show your expertise– Become known for what you know
• Concerns:– Private / proprietary info– Appropriateness
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• Services (e.g.):– Blogs – Vox.com– Micro-blogs – Twitter.com– Photo – Flickr.com– Presentations – Slideshare.net– Video – YouTube.com– Bookmarks – Del.icio.us
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Vox.com
• Free blog• Owned by Six Apart, Ltd.• Integrates w/other tools• Pix, audio, video, books• My links (incl. other SNTs)• Contains ads
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Demo & Discuss
• Name a situation when each tool could benefit your library?– Contributor? User?
• What issues would you need to overcome?
• Could you use one to added content to your web site?
New Ways of Collaborating
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• Benefits:– Mitigate time & distance issues– Eliminate version problems– Enhance productivity
• Concerns:– Security– Ownership– Trust
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• Services (e.g.):– Collaborating on documents/files
•Google.com•Zoho.com
– Knowledge management•wikis – pbwiki.com, wetpaint.com
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Features / Options
• Create basic docs & spreadsheets.– Familiar editing commands.
• Control who can edit or view by doc.
• Edit with others in real time.• Publish your work on the Internet.
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http://librarycampnyc.wikispaces.com
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Demo & Discuss
• When could co-editing a document be beneficial?
• What ground rules would needed?• Name 3 projects that would benefit
from a wiki.• Note: Excellent resource is
wikimatrix.org for comparing wiki software.
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Now what? WIIFM?
• If you were more connected, could:– Your career benefit?– You find needed solutions?– You locate opportunities…?– You stay up-to-date better?– Your library spot trends faster?
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Wrap-Up
• Could any of these tools enhance your library’s web site? How?
• Which tools could help with a specific program or event?
• How might you use these tools to market your library?
• Your homework!
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Jill [email protected]
AIM: jillNYS / Skype: jill.hurst.wahlwww.eNetworking101.com