social networking implications on enterprise portal initiatives

Social Networking Implications in Enterprise Portals By Michael Porter

March 2010

Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED

About Perficient

Perficient is a leading information technology consulting firm serving clients throughout North America.

We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.


Fast Facts Founded in 1997 Public, NASDAQ: PRFT 17 locations throughout the U.S. & Canada:

– Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto

1000+ employees Dedicated solution practices Served 400+ clients in past 12 months Alliance partnerships with major technology vendors Multiple vendor/industry technology and growth

awards


Our Solutions


Communication Barriers Abound

Skill

Line s of business

P rotection insurance

partne r

Life insurance

W ealth m anagem ent

Investm ent p roducts

Group insurance

ClientsProduct

M arketing

Portfolio analys is

Cus tom er service

Sales

Custom er

Agent

Search

Marketing

Hum an resources

Operations

Intranet

There exists many different communications and information avenues

Source: IBM

Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 6

Market Trends


McKinsey Web 2.0 Study


What is Social Software

If only HP knew what HP knows, we would be three times more productive

by Lew Platt, former CEO of HP

Enterprise 2.0 is the use of emergent social software platforms by organizations in pursuit of their goals

By Andrew McAffe, Harvard and coiner of Enterprise 2.0

The more social view of KM puts a great deal more emphasis on finding people with unexpected insights, creating a manageable way to keep up with many people and multiple perspectives

By Debra Logan, Gartner


Components of Social Software


Components of Social Software

You can view Web 2.0 as a Toolbox There are several tools in the tool box, any number of

which can be applicable to a given situation– Blogs– Discussions– Profiles/Social Computing– Rich Internet Applications– RSS/ATOM– Wikis– Social Tagging and Bookmarking– Mashups– Microblogging– Search– Cloud Computing– REST/WOA


The portal promise What we expected

– Huge savings in making our websites– Content, application, and collaboration capabilities

What we got from it– Really good at personalization– Really good at surfacing apps– Fairly good at content– Not so great with collaboration


Portal Evolution

Web Page

Mobile

Feed Reader

REST

Client Application

Other

Web Page

Content Mgmt

Services

Google Gadgets

Widgets

RSS/ATOM

PHP

Ruby

Remote Portlets

REST

PortalPeople Processes

TransactionsContent


How these technologies share


How these technologies share

http://http://www.youtube.com/watch?v=6xKSJfQh89k


How these technologies share/atom/mv/theboard/entries.do


Portal Types and Options

How do I get Social capabilities in the portal


Portal Types Content Portal Process Portal Transaction or application Portal Employee Portal Customer Portal Partner Portal Supplier Portal Member Portal Patient Portal Now add Social Portal


Option 1 – Use Portal Capabilities Blog Portlet Wiki Portlet Rating Portlet Forums Portlet Survey Portlet They are:

– OOB with portal

– Provided by other vendors


Portal Provided Architecture


Option 1 Pros and Cons

Pros– Install and Config is easy– SSO is done– Simple placement on any page

or pages

Cons– No unified experience

• Blog does it’s thing• Wiki does it’s thing• Etc

– Portlet may not be full featured


Option 2 – Integrate a Social Suite OOB Portlets Use of API

– Web Services– RESTful Services

Match look and feel– Themes/CSS– SSO– Other shared

components


Social Suite Architecture

Portal + Enterprise 2.0


Option 2 Pros and Cons Pros

– Unified Functionality• Tag in blog or wiki or community etc is captured

• Find experts across all social functionality

– Richer breadth of features– Can inject things like profile

cards into any web application

Cons– Potential disjointed experience

• How easy is it to change theme and formatting of your suite?

– More expensive• Buy a whole new suite


Option 3 – Social Software as Portal?

You would have: Rich Content Easy interface Really good

search Some flexibility

on UI

“What if I just used Social Software product x as my employee portal?”

IT Director at a large high tech manufacturing company


Option 3 Cons

Integration lite Poor personalization No transactions Hard to create custom

user experience Look and feel harder to

modify Very different approach

to taxonomy or information architecture


My Recommendations All three options are viable Choose the one that fits

– Your budget– Your needs– Your timeline

Most robust option is portal with a social suite


What About Implementation?

Do I just build it and they will come?


28

You should address key tasks

Base requirements Architecture of the entire solution Installation and Configuration

– Don’t forget Single Sign On Social Analysis

– Identify high performers, brokers, key players, and transformational leaders

User Interface– Look and feel– What to surface where

Custom Development Third party integration Rollout


Social Analysis Small percentage of

users will contribute Find the SME’s Find the “hub”

people Identify communities Don’t forget, your

company already has a social network


Rollout: Communications

Communicate– Timeline– Training– Policies– Your expectations of the users

Use multiple avenues of communication– Management email– Websites– Meetings– Newsletters

Your people need to be aware of new social capabilities and how to use them.


Rollout Governance


Rollout Governance This should not be a new policy. Reuse what you

already have if possible Accountability is key Auditability is key Make it part of your culture Do NOT take a prescriptive approach

– Let me explain the nth level of detail what you can and cannot do

Portal and Social Software should follow your company’s retention policies

Take a common sense approach


Rollout Training How to build profiles How to write a blog How to create a wiki How to create a wiki entry How to add comments How to tag Social Etiquette 101

Consider: Videos

– Can be really useful Web based help Forum based help Training documents Etc.


Questions and Contact

Michael Porter

Principal for Portal and Collaboration

Email: [email protected]

Mobile: 801-310-4669

Blog: http://blogs.perficient.com/portals/

mailto:[email protected]


Connect with Perficient Online

www.Twitter.com/Perficient

www.Facebook.com/Perficient

www.YouTube.com/Perficient

More at www.Perficient.com/SocialMedia

Watch a live audio & video recording of this

webinar at:

Perficient.com/webinars

http://www.twitter.com/Perficient

http://www.twitter.com/Perficient

http://www.facebook.com/Perficient

http://www.youtube.com/Perficient

http://www.youtube.com/Perficient


Download Perficient mobile apps Perficient recently launched its first mobile

application for the iPhone and Android OS mobile phones!

This free application lets users browse and obtain content about Enterprise IT.

Search for 'Perficient' on your phone's application store!