social networking how it can help your business 13 07 09
DESCRIPTION
2 hour beginners guide to using social media to promote your business.TRANSCRIPT
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Social Media / Buzz Marketing / Web 2.0
- How Social Media can help your business
Robert MassonManaging Director
Marketing Interactive UK [email protected]
01284 777444
13th July 2009
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Agenda Who are mi? Brief overview of social networking sites What is social networking? Where has social networking come from? How you can benefit from social networking How to get started Tips to help you on your way
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
mi background Award winning ebusiness
consultancy 13 person team Launched June 1998 Broad UK and international
client base of over 200 clients Corporate and SME
ebusiness consultancy Web development Ecommerce systems Database integration Content management Integrated ebusiness systems Hosting
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Social networking sites, brief overview Facebook (100+m users pm, mainly 18+)
3 in 10 Internet users visit every month Visited by 47% of UK net users
MySpace (60+m users pm, mainly teens) Bebo (Mainly teens) LinkedIn (40+m mainly professional business)
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Blogging / micro blogging / RSS feeds Twitter (20m+ users pm, mainly 18+) Blogger Wordpress YouTube (video/podcasts) Flickr (Photos) Slideshare (presentations)
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Social bookmarking & tagging del.icio.us digg.com Stumbleupon.com AddThis.com
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Where has social networking come from? Internet time-spent-viewing soon to over take TV Majority of purchases now researched online first Customers now way more knowledgeable than at
any time before Social Networking 4th in web usage terms (Nielsen)
But growing twice as fast as other sectors
1 in every 6 minutes spent on social networks in UK 2m in UK access via their mobile But Facebook is not the top site in all EU countries
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Benefits of using social media Enables direct customer engagement Ability to influence opinion of your followers Improve and manage your reputation Support your brand & its values
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
You can use social media to… Disseminate information about your products/brand Publicise product updates, promotions & news Gain direct feedback on the market’s expectations Direct followers to your website & blog updates Create goodwill among customers Follow industry thought leaders Research social trends Monitor your company / brands Respond publicly to negative statements
www.miuk.comSocial Networking – How it can help your business
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Revenue generation most likely when used for Mass communication
Barack Obama - Twitter
Rapid dissemination of news / offers ASOS - Facebook
Promote discounted stock Dell - Twitter
Community building Facebook forest
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Questions to ask yourself before starting: What do I want to talk to people about? What would my customers be interested in? Who is doing this well and what can I learn from
them? How can I link this back to my website? How do I promote myself without using social media
purely as a sales channel? How do I position this internally so people get it?
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
First steps Add a bookmarking facility Become a follower of some Tweets (especially your
products/brands) Setup TweetDeck to monitor keywords and filter
incoming tweets Create a LinkedIn account and connect with your
contact list Create a blog (using Blogger/Wordpress) and link to
LinkedIn profile Start tweeting links to your Blog/Site
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
First steps Create a Facebook page and link to your
Blog/Site/News/Promotions Add a "Find us on Facebook" button to your website Add a "Follow us on Twitter" button Create a Facebook username (fast!)
Search for, join and post *relevant* wall posts to Facebook groups
If you sell, create reviews facility & shareable wish lists
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
A few tips to help you on your way... Use TinyURLs to get most from your 140 characters Install TweetDeck for easier tweet management Use Mr Tweet to identify useful contacts Follow everyone in your industry
Including potential customers
Send a direct welcome tweet (with your URL) to all new followers
Use Twitter search / TweetDeck to monitor brand conversations or use a monitoring service (£££)
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
A few tips to help you on your way... Retweet (RT) interesting posts that you have
discovered Respond to negative comments about you and your
brand But only where necessary and appropriate
Reinforce positive comments Try to recruit advocates and brand champions Always check your direct messages and replies,
and respond when necessary Make your tweets interesting – don't just sell, inform
www.miuk.comSocial Networking – How it can help your business
ebusiness solutions
Thank you for coming!