social networking for professionals

© 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910

Avarra Solutions E-Marketing Webinar

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Social Networking: Using LinkedIn and Biznik to Promote Your Business

Social Networking for

Professionals:

Using LinkedIn and Biznik To Promote Yourself and Your Business

May 19, 2011



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Introduction

Lisa Pecunia

Avarra Solutions, LLC

[email protected]

25 years in software -- user interface designer, web developer, business analyst

Technologist evolved into internet marketing expert.

Special talent for explaining technical concepts to non-geeks.



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Agenda

Optimize Your LinkedIn Profile

Be Seen

Grow Your Network

Using LinkedIn Groups

Special Offer

Biznik for B2B



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1. Optimize Your

Profile



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You need a strong profile in order to be found.

Talk about the problems you can solve.

Use your buyers' language (keywords).



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Picture

Professional-looking headshot of you.

Headline

5-second elevator pitch.



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Job Title(s)

Use skills, not a role.

“Expert E-Marketer,”

not

“CEO / Founder”

Links

Use all three. Title them with keywords.



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Summary

This is your “story.” Don't be boring, be memorable.

Use keywords.



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2. Be Active and Be

Seen



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Status Updates

Post regularly, even frequently.

Use keywords, interesting verbiage.

Link to blog, web site for more info.

Edit the link description.

Set up auto-Tweet.



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3. Encourage Your

Network to Grow



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Growing Your Network

Accept relevant connection requests.

Connect to all new prospects.

Use the People You May Know feature.

Always add a personal note to your invitation.



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Your Network Grows Exponentially

3 degrees.



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Your Network Grows Exponentially

YOU

1st - Your Friends

2nd - Your Friends' Friends

3rd - And THEIR Friends



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November 2010 May 2011



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Search For People You Want to Meet



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How to Use Your Network

Send them announcements via mass email.

Get introductions to people you want to do business with.

Keep in touch with people.

Comment on status updates.

Give and receive recommendations.



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4. Participate in

Groups



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LinkedIn Groups

Groups can be public or private.

Find groups where your target audience is.



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LinkedIn Groups

Groups give you access to people who are members, but are NOT in your network.



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Using Groups for Networking

Join discussions & add relevant comments (don't sell).

Listen to your buyers. What do they need/want?

Scan the digests regularly for “hot” discussions, they give best exposure.



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Recap of LinkedIn

1. Optimize Your Profile

2. Be Active and Be Seen

3. Encourage Your Network to Grow

4. Participate in Groups

BIZNIK COMING UP...



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Special Offer



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Upcoming Advanced Web-Based Training

June - Power NetworkingExplode your network using LinkedIn, Biznik, Plaxo, Facebook, and Niche Communities. Why and when you would use them. 2 hours

July - Effective Keyword ResearchDiscover the exact words your prospects use to find you (and your competition). 2 hours

August - Effective Web CopywritingInternet users consume your message much differently than regular media. You need to adjust your copy accordingly. This course will explain how. 2 hours



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Upcoming Advanced Web-Based Training (Cont'd)

September - WordPress Part 1Build your own Rock-Star Website or Blog using the hottest CMS to come on the scene since, well, ever. 3 hours

October - WordPress Part 2Blogging for Traffic in 1 hour a week. Using WordPress, learn how to spend 1 hour a week on your blog and see traffic to your website get a major boost. 2 hours

November - Search Engine MarketingCreate effective pay-per-click campaigns using Google AdWords. Understand how to leverage the AdWords Network, how to do split testing, and how to write an effective 2-line ad. 3 hours



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Web-Based Advanced Course Pricing

2-hour classes $67

3-hour classes $87

Package of Any 3 $167



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IF YOU PURCHASE BY THE END OF MAY

You will get an additional $30 off.

Total = $137.



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IF YOU PURCHASE IN THE NEXT 36 HOURS YOU GET...

ONE MORE CLASS FREE!Any FOUR classes for only $137

If you took four individual 3-hour classes you would pay $348. This is a savings of $211!

Take 12 months to redeem your credits. Also good on replays of previous courses.

To take advantage of this offer, visit:http://emarketingconnection.com/MaySpecialOffer

Tomorrow at midnight the offer reverts to 3 classes for $137, good until the end of May.



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ONLY 50 AVAILABLE

Please share the link...

BUT PURCHASE YOURS FIRST

BECAUSE WE'RE ONLY SELLING 50 OF THESE

http://emarketingconnection.com/MaySpecialOffer



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Using Biznik for B2B



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What is Biznik?

“Networking that doesn't suck.”

Centered around local business communities. (Fredericksburg has it's own community.)

Focuses on entrepreneurs and SB owners who are “going it alone.”

Is this you?

Is it your target audience?



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Why It's Different

Not traditional networking.

Smaller, more tight-knit community.

Focus on collaboration. “Let's help each other.”

LinkedIn is better for salespeople and career changers.

Encourages F2F meetings. Anyone can create an event.

Better organized, simpler interface.

Great article support, plus rating system.



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Free to Try

If you are an entrepreneur or your audience is entrepreneurs, it's worth trying the free plan.

One of the bigger niche communities.

Good for those who do a lot of local business.



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Pro Version

Basic version is fairly limited.

Pro upgrade very affordable at $10 / month.

Better benefits in terms of being seen and reaching out.



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Q & A

social networking for professionals

Documents

biznik topromote

linkedin profilebe seengrow

internet marketing expert

expert emarketer

business analysttechnologist

business search

business status updates

promoteyour businessyou