Social BusinessCompany Directors Conference, Directorship:10

• Marketer• Technologist• Educator

Senior roles with:• GE• AMP Ltd• Westfield • NSW Treasury

Kate Carruthers

Strategist with Hyro Ltd working with Enterprise and Government clients

May 2010 2Kate Carruthers | Hyro Ltd

things have changed …

3May 2010 Kate Carruthers | Hyro Ltd

a brave new world

4May 2010 Kate Carruthers | Hyro Ltd

Source: http://commons.wikimedia.org/wiki/File:Explosions.jpg

pressure to get involved

May 2010 5Kate Carruthers | Hyro Ltd

May 2010 Kate Carruthers | Hyro Ltd 6

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businesses need to ...

May 2010 Kate Carruthers | Hyro Ltd

Page 8

at work we need to ...

May 2010 Kate Carruthers | Hyro Ltd

Source: http://blog.hyperdoxe.net/2010/05/why-should-enterprise-become-2-0/

shifting governance models

May 2010 9Kate Carruthers | Hyro Ltd

10

Wikinomics

enterprise social software

• Social CRM• Wikis • Microblogging • Social bookmarking • RSS

• Collaborative planning• Idea banks• Social networking• Mashups• Prediction markets

enterprise social software

enabling collaborationMay 2010 11Kate Carruthers | Hyro Ltd

Social club, personal news, classifieds

Compliance, Official Policies & Procedures

Work related, not yet formal, collaboration & discussion

Flow of ideas between formal & informal

May 2010 12Kate Carruthers | Hyro Ltd

Source: http://www.flickr.com/photos/courosa/2922421696/

May 2010 13Kate Carruthers | Hyro Ltd

1. Critical success factors – what are they, how to measure?

2. Sustainable change – how will it become embedded into the culture and work practices?

3. Build versus buy? – understand the trade-offs for the technology

May 2010 Kate Carruthers | Hyro Ltd 14

next steps for businesses

Slides available: www.slideshare.net/carruthk

Business: www.hyro.com

Personal: www.katecarruthers.com

Twitter: @kcarruthers

15May 2010 Kate Carruthers | Hyro Ltd