social networking for associations handout final

9/28/08 1 Presented by: Stephen Nold 13033 Pond Springs Road, Suite 203 Aus@n, Texas 78717 512.310.0628 [email protected] [email protected] www.stephennold.com 9/28/08 1 Social Networking for Associa@ons Integra@ng Social Networking in Your Associa@on Topics • Deﬁni@on of Social Networking • Impact on Associa@ons and Events: Real World Examples • ROI considera@ons: Is it @me for your organiza@on? • Deploying Social Networking: Three Key Factors • Resources 9/28/08 2 Social Networking for Associa@ons Deﬁni@on • Focus on building online communi@es around shared interests • Example – Google Groups cycling team • In Context – Bigger framework is Social Media 9/28/08 3 Social Networking for Associa@ons

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Page 1: Social Networking For Associations Handout Final

9/28/08

Presentedby:StephenNold

13033PondSpringsRoad,Suite203Aus@n,Texas78717

[email protected]

9/28/08 1SocialNetworkingforAssocia@ons

Integra@ngSocialNetworkinginYourAssocia@on

Topics

•  Defini@onofSocialNetworking•  ImpactonAssocia@onsandEvents:RealWorldExamples

•  ROIconsidera@ons:Isit@meforyourorganiza@on?

•  DeployingSocialNetworking:ThreeKeyFactors

•  Resources

9/28/08 2SocialNetworkingforAssocia@ons

Defini@on

•  Focusonbuildingonlinecommuni@esaroundsharedinterests

•  Example–GoogleGroupscyclingteam

•  InContext–BiggerframeworkisSocialMedia

9/28/08 3SocialNetworkingforAssocia@ons

Page 2: Social Networking For Associations Handout Final

9/28/08

CategoriesofSocialMedia

•  SocialNetworking•  Blogs•  Photo•  Wiki•  Podcas@ng•  Bookmarking•  RSSFeeds•  Aggregators•  Widgets

9/28/08 4SocialNetworkingforAssocia@ons

Associa@onApplica@on

•  TradeshowindustrytoolsforSocialNetworkinghasbeenaroundfor20+years

•  Sizzlea`erVirtualTradeshowsbust– RFID– Networking

•  Addressesthecustomer(exhibitor)salescycle

9/28/08 5SocialNetworkingforAssocia@ons

IndustrySuppliers

•  IntroNetworks•  a2zInc.•  BDMetrics•  LeverageSo`ware•  eXtremeNetworking•  MatchEvents•  IndustryConnect–contentgenera@onforexhibitors

•  TSNN–videoproduc@on•  Quo@ent9/28/08 SocialNetworkingforAssocia@ons 6

Page 3: Social Networking For Associations Handout Final

9/28/08

ImpactonAssocia@onsandEvents:RealWorldExamples

9/28/08 7SocialNetworkingforAssocia@ons

ROIconsidera@ons

•  Twoimmediateapplica@onsofsocialnetworking–  EnhancingAssocia@onmembercommunity–  ExhibitorTradeshowsalescycle

•  Whoisfoo@ngthebill?•  ChangeROIEqua@onintoTCO•  SocialMediacanbeaboutAwareness,Visibilityandpromo@ngyourmessage

•  Canalsobedirectly@edtorevenuestreams– HanleyWood–Increasedsponsorshipsales

9/28/08 SocialNetworkingforAssocia@ons 8

ThreeKeys

① BestrategicApproachallnewsolu@onsinstrategicframework–resisttac@calsolu@ons

② Conducttheresearch

③ EvolveChallengeyourorganiza@onandyourmemberstoembraceandadopt

9/28/08 SocialNetworkingforAssocia@ons 9

Page 4: Social Networking For Associations Handout Final

9/28/08

Resources

•  IAEEexpoexpoeMERGETechnologytrack•  [email protected]•  MPIwiki•  MPIandPCMALinkedInandFaceBook•  Mee@ngTechOnlineSummit2008•  PageFlakes•  Quo@ent•  TradeshowWeekEventTechblog

9/28/08 10SocialNetworkingforAssocia@ons

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