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  • 1. SocialeLearning?Social Networking Meets eLearning
    Rob Gibson, Ed.D.
    Emporia State University

2. Social eLearning?
Contact information
Robert Gibson, Ed.D.
Associate CIO, Academic Technology
[email protected]
3. Social eLearning?
What you will learn today:
Understand current social media utilization growth metrics
Understand how social network applications are utilized in both elearning and traditional environments
Understand the implications of using social media in academia
4. Social eLearning?
5. Social eLearning?
Boyd and Ellison (2007) define social networks as:
web-based services that allow individuals to.
1) construct a public or semi-public profile within a bounded system
2) articulate a list of other users with whom they share a connection
3) view and traverse list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
6. Social eLearning?
The first officially recognized social network was (1997 -2000). According to the Wharton School of Business, as of October 2008 social networks impacted more than 230 million people worldwide.
7. Social eLearning?
Social Networking Factoids (Nielson Global Faces and Networked Places)
Social networks are growing 3x the rate of overall Internet growth (2009)
Social networking sites are growing 47% annually, reaching 45% of total web users (2006)
Social networking and blogging are now the 4th most popular online activities - ahead of personal Email (2009)
Member sites now account for 1 in every 11 minutes online
8. Social eLearning?
Social Networking Factoids (Nielson Global Faces and Networked Places)
67% of the global online population now visit a social network site - this sector accounts for 10% of all Internet time (Germany, Switzerland, Great Britain, and Italy are the fastest growing segments)
9. Social eLearning?
Social Networking Factoids (Nielson Global Faces and Networked Places) in Brazil (operated by Google) has the largest domestic online reach (70%) of any social network anywhere in the world, whereas Facebook has the highest average time per visitor among the 75 most popular brands online worldwide. However, the amount of time spent on increased by more than 566% in only one year. (Nielsen, 2009)
10. Social eLearning?
According the 2007 report from the National School Boards Association entitled Creating and Connecting: Research and Guidelines on Social and Educational Networking some interesting data emerges regarding social networks and online students (Grunwald Associates LLC survey )
11. Social eLearning?
Message Posting
59% of online students discuss education topics, including college/college planning; learning outside of school; news; careers or jobs; politics; ideas; religion; morals; and school work
50% of online students talk specifically about schoolwork
21% post comments on message boards daily (7% in 2002)
41% post comments weekly (17% in 2002)
12. Social eLearning?
Music Sharing
32% of online students say they download music or audio that other users uploaded at least once a week
29% of online students upload third party music or audio themselves
12% of online students say they upload music or podcasts of their own creation at least weekly
13. Social eLearning?
Video Sharing
30% of online students download and view videos uploaded by other users at least once weekly
9% upload videos of their own creation once weekly
22% have uploaded videos theyve created at some point
14. Social eLearning?
Video Sharing
30% of online students download and view videos uploaded by other users at least once weekly
9% upload videos of their own creation once weekly
22% have uploaded videos theyve created at some point
15. Social eLearning?
Photo Sharing
24% of online students post photos of art created by others at least once weekly
22% post photos or art of their own creation
50% have uploaded photos or artwork at some point
16. Social eLearning?
17% of online students add content to blogs at least weekly
30% have their own blogs (up from nearly 0% in 2002)
17. Social eLearning?
Popular Social Networking Activities Among Online Students (K-12)
41% post messages
32% download music and videos
29% upload music
25% update personal web sites or online profiles
24% post photos
17% blog
16% create and share virtual objects
14% create new characters
10% participate in collaborative projects and send suggestions to web sites
9% submit articles to web sites; participate in quizzes, polls, or surveys
18. Social eLearning?
19. Social eLearning?
Def. According to the web site Social Media Defined, Twitter is a microblogging application that is more or less a combination of instant messaging and blogging.
20. Social eLearning?
Back-channel chat (Mullings, 2009)
Class chatter (Parry, 2008)
Follow subject matter experts (Kuhlmann, 2009)
Writing assignments (Parry, 2008)
Collaboration with other students
Storytelling(Parry, 2008)
21. Social eLearning?
Track a word (Parry, 2009)
Storytelling (Parry, 2009)
Track geo-politics
History lessons
Hook into podcasts
22. Social eLearning?
Type in a keyword (e.g., Iranelections) and watch the results in real time
Twittervision and Twittervision 3D allow you to GeoTag users and their posts to know where certain topics are being discussed
23. Social eLearning?
Type in a keyword and watch the results in real time
Learn what it may have been like for historical figures to tweet
24. Social eLearning?
Create groups of students
YouTube or twiddeo
Link to video files from Twitter
25. Social eLearning?
Poll students; add video/audio
Connect Flickr to Twitter
26. Social eLearning?
Share PowerPoint and Word files
Publish podcasts through Twitter
27. Social eLearning?
Twitter-based polls
Twitter-based screen casting
28. Social eLearning?
Caveats and implications of using Twitter in academia
Unwanted followers
Trending topics
Torrent of tweets
URLs must be shortened
Retweets lose context
29. Social eLearning?
30. Social eLearning?
Student-student networking (Damron, 2009)
Quasi Course Management System (Drummond, 2009)
Specialized curricular groups
Backchannel Chat (Online College, 2009)
Poll students (Parry, 2008)
Classroom Page (Hart, 2009)
Track politicians (Online College, 2009)
31. Forbes allows users to track company stocks and access related financial information, along with business headlines
Blackboard Sync allows students to check Blackboard course content and grades directly from Facebook
Booklist allowsusers to share their library or favorite books
Worldcatallows users to search for books through Facebook
Washingtonpost.NewsweekInteractive offers two political applications built on the Facebook platform, giving Facebook users more access to current political affairs
SlideShareallows user to post presentations to their Facebook profile
Podcast Player allows user to post podcasts to their Facebook profile
Xmindcombined with Facebook, provides a way to enable both team brainstorming and personal mind mapping
Social eLearning?
32. Social eLearning?
Facebook-like application
Facebook Groups
Create a class-centric group
33. Social eLearning?
Analysis of how social networks are formed
LMS replacement
34. Social eLearning?
Academic Networking
Create a networkedblog


35. 36. 37. 38. 39.
40. Social eLearning?
Caveats and implications of using Facebook in Academia
Friending students
Students do not want to use FB as an academic tool
Information is not private
Facebook owns the data
Institutional policies
Faculty ethics
English was only option
41. Social eLearning?
42. Social eLearning?
Def.Ning provides a software platform (the "Ning Platform") that enables you to create, join or browse Social Networks (
Ning includes some interesting and useful tools out-of-the-box, including a blog, discussion board, groups, and video and photo uploading capabilities
43. Social eLearning?
Advantages of Ning
Includes multiple built-in tools (blog, discussion, group tool)
Granular security controls (Email invites)
Includes multiple built-in templates
Supports multiple languages
44. Social eLearning?
Personal Learning Networks (Howard, 2007)
Customized soci