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#ibmiod #sn2991 Social Business for IT Professionals: Career Enhancements Session Number 2991 Social Business for IT Professionals: Career Enhancements Session Number 2991 Copyright © IBM Corporation 2012 All rights reserved. Social Icons by iconshock.com

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#ibmiod

#sn2991

Social Business for IT Professionals: Career Enhancements Session Number 2991

Social Business for IT Professionals: Career Enhancements Session Number 2991

Copyright © IBM Corporation 2012All rights reserved. Social Icons by iconshock.com

#ibmiod

#sn2991

QR code – Try itQR code – Try itQR code – Try itQR code – Try itQR code – Try it

Just something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

#ibmiod

Suggested hashtags to usewhen posting to Twitter

Suggested hashtags to usewhen posting to Twitter

QR code – Try itQR code – Try itQR code – Try itQR code – Try itQR code – Try it

Suggested hashtags to usewhen posting to Twitter

Social Business for IT Professionals: Career Enhancements Session Number 2991

Social Business for IT Professionals: Career Enhancements Session Number 2991

Slide 3 of 84

For Twitter, use hashtags #ibmiod and #zdwdb2 for this session

Please Note:IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

Slide 4 of 84

For Twitter, use hashtags #ibmiod and #zdwdb2 for this session

Acknowledgements and Disclaimers:

© Copyright IBM Corporation 2012. All rights reserved.

– U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.

IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml

Other company, product, or service names may be trademarks or service marks of others.

Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.

The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

Slide 5 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Introduction to our speakers today

Surekha Parekh WW DB2 for z/OS

WW Marketing Program Director

Information Management Social Media Lead

IDUG DB2 EMEA liaison

Willie Favero

Senior Certified Consulting IT Software Specialist

Data Warehouse for System z Swat Team - DB2 SME

DB2 for z/OS Blogger

Slide 6 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

What you will learn ?

What is Social Networking/Media ?

The importance of Social Media

What Social Media Channels are available for DB2 professionals?

o Blogso Facebooko LinkedIno Twittero World of DB2 for z/OS

Getting Started of Social Media Channels

Pros & Cons of Social Media Networking ?

IBM Social Media Guidelines

Hints and Tips

Questions & Answers

Slide 7 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

What is Social Media Networking?

“Social networking is the practice of expanding the number of one's business

and/or social contacts by making connections through individuals.” *

“Social Media refers to using online services for business and/or relationship building – it is a new technique not a new world for effective business and/or social

contacts”

* WhatIs.com at TechTarget.com

Slide 8 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Importance of Social Media for Business

Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand imageas not replying to phone calls and emails are today.Gartners’ 3 point Strategy for Businesses 1.Participate and don’t let a negative remark put you off2.Don’t have a blanket reply; develop appropriate responses dependent

on the comment3.Plan for a spike in social commentary and develop communications

practices to cope with it

Perhaps worryingly, Gartner found that while over half of companies monitor their social media usage and response, just under a quarter (23%) collect and analyse the data.

Slide 9 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Some of What’s Out There*

And there are many, many more….* The “SocialShift” icon set above was designed for iShift readers by Manuel López, a graphic designer from Spain and distributed at no charge.

Slide 10 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

The Social Networks ranked as “Top 5”

Based on popularity (Unique Monthly Visitors)o Facebook

• Estimated at 750,000,000 (total visit estimated at 1.7 billion)

o Twitter• Estimated at 250,000,000

o LinkedIn• Estimated at 110,000,000

o MySpace• Estimated at 70,500,000

o Google Plus+• Estimated at 65,000,000

*From “Top 15 Most Popular Social Networking Sites | August 2012”, http://www.ebizmba.com/articles/social-networking-websites

Slide 11 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Types Social Media Channels

Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions

Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to

o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic

Community Building services o NING (World of DB2 for z/OS)o DeveloperWorks

Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio

o YouTube , Flicker, Podcast Alley

Slide 12 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Types Social Media Channels

Social Bookmarking Services-Like private bookmarks of your favourite sites but publicly viewable list of sites that others have recommended

o Recommendation services e.g. Del.icio.us, StumbleUpono Shopping Services:- Kaboodle or ThisNext

Social News services – On these peer-based lists of recommended articles from news sites, blogs or web pages. Users often “vote”

o Digg,o Technorati, o Reddit,

Social geo locations and Meeting places o Foursquare, Gowalla, Loopto Other GPS applications many of which operate on mobile devices

Slide 13 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

What Else Should Be Considered?*

Bookmarking Siteso Reddit, Digg, Del.icio.us, StumbleUpon, Technorati, and many more

Other Professional-Networking Siteso Ecademy, Focus, YorZ, Xing, Ziggs, Plaxo, and yes there are many

more

Job Siteso CareerBuilder.com, The Wall Street Journal's CareerJournal,

CollegeRecruiter.com, Monster, Sologig, AllFreelance.com, Freelance Switch Job Listings, GoFreelance, Yahoo! Hot Jobs, and others

* 50 Social Sites That Every Business Needs a Presence on

Slide 14 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Blogs (Web log) - Term First Used in 1997

Easy to publish website that serves as a platform to share specialized knowledge or a unique perspective

o Allows individuals (or groups) to directly and easily share ideas with others online.

A conversation catalyst, not just a publishing medium.

o Ability of readers to comment encourages discussion, debate and sense of extended community.

o Results in active interlinking among blogs

Slide 15 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Willie Favero’s Primary Blog

http://it.toolbox.com/blogs/db2zos/

Slide 16 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

16

Why have blogs become so popular?

We are all interested in what bloggers say because we want to:

o Hear the story behind the document/articleo Learn from an expert’s ideas and opinionso Confirm what we think we knowo Decide what we should pay attention too Keep up with fast-changing informationo Feel connected to someone who has similar interests and

knowledge

Blogs allows us to tap into the power of people: BTE2 “behind the eyes and between the ears”

Slide 17 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Why should YOU be interested in blogging?

Establish YOUR personal brand.

Enhance your career.

Establish / strengthen YOUR SME credibility

Expand your personal network

Improve your communication skills

Helps you do your job better:

o Share news and detailed informationo Clear up misconceptions in the marketo Understand the needs of our customers and constituentso Refine key messages and selling points

Helps sell your brand

Influence / educate others

Slide 18 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Types Social Media Channels

Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to

Full Networks :- Facebook or MySpace

o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic

Community Building services o NING (World of DB2 for z/OS)

Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio

YouTube , Flicker, Podcast Alley

• Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions

Slide 19 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Slide 19 of 64

#1 Social Network is Facebook

As of Oct 2012, Facebook has over 1 Billion active users

Facebook users can

o Create a personal profileo Add other users as friends o Exchange messages

• Includes automatic notifications of profile updates users

o Join common-interest user groups

Work or pleasure?????

Slide 20 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Facebook – The World of DB2

Slide 20 of 64

Companies use FB to maintain on going public dialogue with colleagues , customers & prospects

Integrated with other social media channels such as TwitterYouTube Pinterest

Facebook FACTS

Over 1Billion users

1 in 7 people in the world use FB

35+ Demographics represent 30% or user base

In 20 minutes 1M links are shared on Facebook

71% of USA internet users are on Facebook

https:/

/www.face

book.com/Ib

mDb2ForZos

Slide 21 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Facebook – The World of DB2 for z/OS

Slide 21 of 64

Join

DB2 Facebook Fan page and stay in touch your Community

Collaborate

Share

Social or business information with “like- minded “ individuals

Slide 22 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Slide 22 of 64

Twitter & Hashtags

What is Twitter?

Online social networking service and Microblogging service

Users can send and read text-based messages up to 140 characters, ("tweets“).

• Tweets posted to your timeline, sent to your followers, and are searchable via Twitter Search (http://search.twitter.com/)

• More than 500M users - 170M active (as of 2012)

Slide 23 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Twitter accounts activity for top 20 countries

Slide 24 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Twitter Terminology @ -- how you refer to another Twitter user. For example, @wfavero means you're

either sending a tweet to “Willie Favero” or you're talking about “Willie Favero” in a tweet.

Replies and mentions both contain the @ symbol. On your Twitter home page, you'll see a @Mentions link, which is where you can find mentions of your username. Replies will have "in reply to" indicated next to their time stamp. If a tweet does not have this, it's a Mention.

Direct message (DM) is like a private message; replies are public. You can only send a direct message to someone who is following you. To send a DM,

start your tweet with "DM @username."

Hashtags are keywords that provide additional context to your tweets and make them easier for others to find. To create a hashtag, prefix a word with the hash symbol: #. You can track tags on Twitter Search.

Retweeting on Twitter involves copying an original message, pasting it in a new Twitter message, then adding "RT @username" before the message to denote whom you received the original tweet from.

Slide 25 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Follow us on Twitter 868 Followers

http://tw

itter.com/IB

MDB2

Slide 26 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Managing Tweets Tweet Deck & HootSuite

http:/

/www.tw

eetde

ck.co

m/

http:/

/hoots

uite.c

om/

Slide 27 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Putting Twitter to a Business Use

http://t

weetchat.co

m/

Slide 28 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

LinkedIn – More for the Professional

LinkedIn is the most Powerful B2B Social Network

61% B2B companies have acquired a customer via LinkedIn

(source www.hubspot.com)

LinkedIn drove more B2B website traffic nearly 3 TIMES > Twitter

(source www.leadformix.com 2010 survey)

Main Use is for documenting professional experiences o Also…

• Professional networking– Maintaining contact list

• Professional discussion groups• Job opportunities

http://www.linkedin.com/

Slide 29 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Getting Started Complete Profile Just the START

Use Keywords find the right words to describe your current positionuse KEYWORDS in PROFILE HEADLINE & Summary (Search Engines & LinkedIn use KEYWORDS)

Add PHOTO

Add your company website URL not personal URL

LinkedIn Status not like FB – should be Business Focused not PERSONAL

Slide 30 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Build a network of STRONG TIES

Follow an in-person meeting with LinkedIn Connection request

Follow up on phone calls with LinkedIn requests

Do not use generic requests add some details

Review LinkedIn suggested contacts

Connect to all work colleagues shows strong impressive of connected company

Reach out to people in your groups but ADD context to REQUESTS

Slide 31 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

“The World of DB2 for z/OS” on LinkedIn–3480 members

http://www.linkedin.com/groups/World-DB2-z-OS-Stay-1753547

Slide 32 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Join DB2 for z/OS – What’s On !

CONNECT SHARE &COLLABORATE

AND request subgroup for Regional DB2 USER GROUPS

JOIN*

* Live Link, try it and click through

Slide 33 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Business Value Through SHARING

Create Business Value by SHARING

o Import BLOGS & Twitter feeds

Grow Recommendations

Slide 34 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Why Join DB2 LinkedIn Group ?

Upcoming Events

Looking for

Career Opportunitie

s

Feed your Education

Requirements

Polls

Quizzes

Slide 35 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

“The World of DB2 for z/OS” Subgroups

DB2 10 for z/OS *

DB2 Tools for z/OS

DB2 for z/OS Nordics

DB2 for z/OS Speakers

Data Warehousing & Business Analytics on System z

San Francisco DB2 User Group

Latin America DB2 for z/OS Community

Polish DB2 for z/OS Community

China DB2 for z/OS User Community

DB2 for z/OS User (GSE) Group Belux

DB2 for z/OS Regional User Group Leaders

System Integrators

Slide 36 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Types Social Media Channels

Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions

Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to

o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic

Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio

o YouTube , Flicker, Podcast Alley

• Community Building Services •World of DB2 for z/OS (NING)•Developers Work

Slide 37 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

World of DB2 for z/OS e-community

Community Building Social Platform• Integrated e-community - one stop shop over 2000 members

– Events, conferences, local seminars, webcasts, whitepapers, red books , User Group meetings, blogs etc

• Next Steps after you

1. Complete your profile

2. Connect to colleagues, friends and DB2 experts

3. Invite your colleagues and friends to join

4. Share and collaborate

5. Feedback so we can improve your community

join community

>2000 members

*

* Live URL, click through

Slide 38 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

World of DB2 for z/OS Main Page

Integrated blogs

Top Content

http://db2forzos.ning.com/

Currently 2033 members

Integrated

With Twitter & Facebook

Upcoming Events

Slide 39 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

DB2 for z/OS Upcoming Events

http

://db

2for

zos.

ning

.com

/eve

nts

Slide 40 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Invitations for Events, Webcasts etc

http://d

b2forzos.ning.com/events/what-s

-new-from-th

e-optimize

r-in-ib

m-db2-10-for-z

-os-1

Slide 41 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Integrated with YouTube

Slide 42 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Integrated with Twitter & Twitter Tracker

Slide 43 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Integrated with IBM DB2 for z/OS Website

DB2 10 for z/OS Website URL

Slide 44 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

40 + Webcasts On Demand on replay

Slide 45 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

DB2 for z/OS on developerWorks

Here's our DB2 for z/OS landing page:

http://www.ibm.com/developerworks/data/products/db2zos

Slide 46 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

DB2 for z/OS Best Practices

https://www.ibm.com/developerworks/data/bestpractices/db2zos/

Slide 47 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Types Social Media Channels

Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions

Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to

o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic

Community Building Services • NING (World of DB2 for z/OS)• Developers Work

Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio e.g YouTube , Flicker, Podcast Alley

Slide 48 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

World of DB2 for z/OS on YouTube

http:/

/www.yo

utube

.com/us

er/IB

MDB2forzO

S

Slide 49 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Slideshare – The IBM Network

http://www.slideshare.net/IBM

Slide 50 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Slideshare – Willie Favero

http://www.slideshare.net/wfavero/presentations

Slide 51 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Benefits of Social Media Networking

Facilitates two way communication and content sharing

Can become productive component of career development

Can enhance your company's online visibility,

Strengthen relationships with clients, partners, suppliers et al

Minimal upfront cash required

FAST Access to information, resources and people

Slide 52 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Cons of Social Media

Can be time consuming

Can be additive – need self discipline and strong time schedule

Need to learn new skills and follow social computing guidelines

Don’t participate in for its own sake, or just because everyone else has.

Be selective about social media platforms – tailor to your own business and personal goals.

Slide 53 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

IBM Social Computing Guidelines – Part 1

Know and follow IBM's Business Conduct Guidelines.

IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.

Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM- related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.

If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."

Respect copyright, fair use and financial disclosure laws.

Don't provide IBM's or another's confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.

Slide 54 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

IBM Social Computing Guidelines – Part 2

Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source. Don't publish anything that might allow inferences to be drawn which could embarrass or damage a client.

Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.

Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.

Don't pick fights, be the first to correct your own mistakes.

Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.

Do not use IBM logos or trademarks unless approved to do so.

Slide 55 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

IBM Social Computing Guidelines – Part 3

The “Guidelines” contain much more detail…o “In the spring of 2005, IBMers used a wiki to create a set of guidelines for

all IBMers who wanted to blog.”

And that we will share…..

IBM Social Computing Guidelineso for Blogs, wikis, social networks, virtual worlds and social media are

available at:http://www.ibm.com/blogs/zz/en/guidelines.html

Slide 56 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Summary - Would You Like to Network?

Sad to say, there are still many more not listed above.

zNextGen

IBM System z on Campus zNextGen Master the Mainframe Contest DB2Rockstar

System z Advocates Houston Area DB2 User Group (HADUG)

Data Warehousing on System z IBM Academic Initiative Ambassadors

DB2 for z/OS – Stay in Touch !

Not bad for business ►

Maybe, maybe not ►Watch out

QR Code

Slide 57 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

What Else Do I Mess Around With?

DB2-L Home Page

[email protected] Mullins (DB2 Portal)

Other Blogs of InterestDB2 Listserve

Martin Packer (Mainframe Perf)

Chris Eaton (LUW)

Troy Coleman

The Mainframe Blog

Dave Beulke

Robert Catterall

Triton Consulting

Cristian Molaro

Susan Visser

Surekha Parekh

Craig Mullins Data & Tech

http://listorious.com/wfavero

https://pinterest.com/

Slide 58 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

My Internet Presence

http://willie

favero.com/

Slide 59 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Aggregate Your Social Feeds

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Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

How to Customize

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Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

BEST PRACTICES

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Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

World of DB2 for z/OS

DB2 10 LinkedIn

DB2 for z/OS What’s On LinkedIn

DB2 for z/OS YouTube

WW IDUG LinkedIn Group

IDUG.ORG

DB2 for z/OS Exchange Forum

IBM developerWorks

Top DB2 for z/OS Communitieshttp://db2forzos.ning.com/

http://linkd.in/kd05LH

http://linkd.in/IDUGLinkedIn

http://www.idug.org

http://www.youtube.com/user/IBMDB2forzOS

http://ibm.co/DB2zHotline

http://linkd.in/IBMDB210

http://www.ibm.com/developerworks/data/community/

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Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

Thank You For Attending!

Slide 64 of 64#ibmiod

Copyright © IBM Corporation 2012All rights reserved.Social Business for IT Professionals: Career Enhancements - Session #2991

DB2 SMEData Warehousing for System z Swat Team

IBM Silicon Valley Laboratory

Willie Favero

http:www.WillieFavero.com