social network and online community
DESCRIPTION
A short brief history of Social Network and Social Reaction.TRANSCRIPT
Social Network and Online Community
By Charlie Pongsangangan
Google Analytics Individual Certified
Charlie Pongsangangan
- Management Information System, Chulalongkorn University
- MBA, Chulalongkorn University
- Strategist and Social Media Planner, MAXions
- Columnist, S+M Magazine
- Translator
What’s Social Network?
social network
noun 1. a network of friends, colleagues, and other personal contacts: Strong social networks can encourage healthy behaviors.
Maslow’s Hierarchy of Needs
No one wants to be lonely
Social needs such as relationships, family,
intimacy, belonging, etc.
relation between people
relation between people online
social network
noun 2. Computers . a.an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources, etc.: a business-oriented social network. b.a Web site or online service that facilitates this communication.
Origin of Social Network
www.sixdegrees.com
www.sixdegrees.com
the service closed
2005
2006
2003
20xx ???
What it is Behind the Social Network?
Moore’s Law
In 1985, Moore said that;
“Computer chip capacity
would double
every 18 months.”
Gordon Moore
Moore’s Law
1946 Eniac
2012 iPhone
Technology
Device
Platform Content
User
Technology
Device
Platform Content
User
Faster chip set, Smaller Size, More Powerful, etc.
Technology
Device
Platform Content
User
Portable, Mobile, Desk Set, etc.
Technology
Device
Platform Content
User
iOS, Android, Window, etc.
Technology
Device
Platform Content
User
Location Based, Photo, Text, etc.
Technology
Device
Platform Content
User
Trend, Friend, Social, Needs, etc.
User
80/20
Vilfredo Pareto, 1848-1923
The Italian Economist
Who Introduced the
Concept of
Pareto Efficiency
80/20 The Long Tail
Pareto’s Diagram
Acid Jazz
Ambient
Progressive-Rock
Bossa Nova
Celtic
Speed Metal House
Garage
Punk
People can find their “unmet needs”
Because of Technology
Punk-Rock
Phenomenon
Crisis Change in Consumer Behaviors
What do we do the first thing in
the morning?
What do we do when we want to buy something?
Are You Connect to the Internet?
- 51.6% access social media at work - 41.9% while watching TV - 34% on holiday - 33.8% in bed - 23.3% during meals - 14.8% while shopping - 21.5% in the bathroom - 3.2% in a place of worship - 2.8% (64% of them men) ‘during intimate
moments’!
Survey reveals the evolving nature of Australians’ social media usage
Facebook Population
812,119,620 Facebook Population
Almost 3 Times bigger than USA
Thailand
Population : 66,720,153
Internet users : 18,310,000
: 13,684,540
Estimate Mobile Phone : 70,000,000
Estimate Smart Phone : 30%
http://www.youtube.com/watch?v=xJXOavGwAW8
The World Is Obsessed With Facebook
Mobile Addicted
Mobile is not only Mobile
The War
VS
User Oriented
Cloud Content
Case Study milliontreesforking
Brief 1. Tree Planting Online 2. Limited Time 3. 1 M. Trees
Obstacle
Competitors
Same Content
Same Result
We’re Looking for Possibility
Online > Social Network > Facebook?
What Facebook can do for us?
SHARE
INVITE
COMMUNITY
COMMUNICATION
Consumer Insight Why we use Facebook?
Our First Assumption Interest in Opposite Sex
Our Second Assumption
Most of People Use More Good Looking Picture than His/Her Real Face
Facebook Display
Facebook Display Real Face
HTML 5
Our Goal 1 Million Trees In 4 Months
From Our Strategies 1 Million Trees In 4 Weeks
The Social Network
Main Stream Social Network
Niche Social Network
Main Stream
Social Network
Niche
Social Network
Case Study - Second Life
• It’s aggregator engine of virtual reality. • Developed by “Linden Lab” • Free • No story, No mission, No Money!! You must create on your own
www.anshechung.com
Virtual Company
Virtual Concert
Virtual University
Virtual Embassy
Case Study IMC and Social Network
30.03.07 Rumors Spread
Timeline
27.12.07 Oil Rig Destroyed
27.07.07 MySpace Added
30.03.07 Rumors Spread
10.07.07 Slusho
Timeline
http://www.youtube.com/watch?v=gCgvbg1T2Wc
Cloverfield Oil Rig Never Before Seen Video
18.01.08 Movie in Theater
27.12.07 Oil Rig Destroyed
27.07.07 MySpace Added
30.03.07 Rumors Spread
10.07.07 Slusho
Timeline
18.01.08 Movie in Theater
27.12.07 Oil Rig Destroyed
27.07.07 MySpace Added
30.03.07 Rumors Spread
10.07.07 Slusho
Late 07 – Mid 08 Blog Posted
Timeline
- News Update - Social Connect - Communication - Knowledge - etc.
- News Update - Social Connect - Communication - Knowledge - etc.
- Privacy - Cyberbullying - Risk - No face-to-face Interaction
- etc.
Social Network Trend
Gutenberg Diagram
Gutenberg Diagram
Gutenberg Diagram
Eye Detector
http://www.youtube.com/user/blippar1
Blippar - Augmented Reality