SOCIAL MOBILIZATION AND

CROWDSOURCING

Amber Jones Jacob McCord

Frazier Simmons Joseph Park

Topics to be Covered

What is Crowdsourcing?

Methods of Crowdsourcing

How & When Crowdsourcing is Used

Business Implications

Risks of Crowdsourcing

Social Mobilization

Societal Impacts and Benefits

Crowdsourcing?

- Definition

- Examples

- Types of Crowdsourcing

Methods of Crowdsourcing

- Knowledge Discovery & Management

- Distributed Human Intelligence Tasking

- Broadcast Search

- Peer-Vetted Creative Production

When Should Businesses Use CS?

- Managers Have Limited Resources

- Knowledge is not easily attained internally

- Easy to broadcast publicly

- Public is motivated to solve the problem effectively

- Benefits outweigh the costs.

Business Implications

Risks?

- Crowdsourcing does not solve your organization’s problem

- The crowd doesn’t have the answer

- Failure to participate

- Crowdsourcing takes too much time

- Idea theft

- Maintaining privacy

Social Mobilization?

- Definition

- Examples of Social Mobilization

- How it is used in companies

- Benefits of Social Mobilization

Functions of Networking

- User Based, Interactive, Community-Driven, Relationships, Emotion over content

- Access to New Audience

Facebook Twitter

Instagram Pinterest

Social Mobilization in Companies

- Understanding the needs of clients

- Community influencers

- Media representatives

- Knowledge about the services

- Raise clients awareness

Benefits of Social Mobilization

- Employee blogging

- Virtual worlds

- Facebook fan site for customers

Societal Impacts and Benefits

- Translating written word to digital text through CAPTCHA

- Using GPS and gyroscope data to repair roads in Boston or create maps in Kenya

- Using incentives to increase recycling rates in Delaware

Societal Impacts and Benefits (cont.)

- Use of gamification to translate ancient text or raise the level of workplace involvement

- Reduce the traffic congestion and carbon footprint through ridesharing

- Peer to peer solutions avoiding bureaucratic entanglement

Summary

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Afuah, Allan, and Christopher L. Tucci. "Crowdsourcing as a solution to distant search." Academy of Management Review 37.3 (2012): 355-375.

Brabham, Daren C. Crowdsourcing. Mit Press, (2013).

"Crowdsourcing Risk and Reward – How to Evaluate Options for Success | Innovation Management." Innovation Management. 4 June 2013. Web. 15 Apr. 2015. <http://www.innovationmanagement.se/2013/06/05/crowdsourcing-risk-and-reward-how-to-evaluate-options-for-success/>.

Eggers, William. "Crowd-Sourcing Social Problems." Reason 45.8 (2014): 44-50. Academic Search Complete. Web. 14 Apr. 2015.

"Getting Results from Crowdsourcing." Getting Results from Crowdsourcing. Web. 15 Apr. 2015. <http://crowdsourcingresults.com/>.

Howe, Jeff. "The rise of crowdsourcing." Wired magazine 14.6 (2006): 1-4.

"Social Mobilization." UNICEF. Web. 15 Apr. 2015. <http://www.unicef.org/cbsc/index_42347.html>.

"Socialize Mobilize." Socialize Mobilize. Web. 15 Apr. 2015. <http://socializemobilize.com/>.