social, mobile... gaming! · conversion thursday · barcelona
DESCRIPTION
A short introduction to game analytics and some limiting beliefs in marketing.TRANSCRIPT
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Social, Mobile… Gaming!
Hugo Pibernat Conversion Thursday · January 2014
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Gaming = User Experience
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Crea la mejor experiencia de usuario posible.
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Be a hero!
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Datos Contexto
Conocimiento Sentido común
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Jugadores
Pagadores
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equilibrio entre habilidades y retos
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Habilidades
Reto
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Habilidades
Reto
Flow
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Flow: equilibrio entre
habilidades y retos
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En flow gozamos más
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0
25
50
75
100
1 2 3 4 5 6 7 8 9
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0
25
50
75
100
1 2 3 4 5 6 7 8 9
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Habilidades
Reto
Si un nivel es muy difícil…
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Habilidades
Reto
Si un nivel es muy difícil…
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Habilidades
Reto
Si un nivel es muy difícil…
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Habilidades
Reto
Si un nivel es muy difícil…
Esfuerzo exigido
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Habilidades
Reto
Si un nivel es muy difícil…
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Habilidades
Reto
Si un nivel es muy difícil…
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Habilidades
Reto
Ayudemos al usuario!
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Habilidades
Reto
Mejoras en la experiencia
Ayudemos al usuario!
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Habilidades
Reto
Mejoras en la experiencia
Ayudemos al usuario!
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Antes
0
25
50
75
100
1 2 3 4 5 6 7 8 9
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Después
0
25
50
75
100
1 2 3 4 5 6 7 8 9
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Habilidades
Reto
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Habilidades
Reto
Frustración
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Habilidades
Reto
Aburrimiento
Frustración
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Retener a los usuarios
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Mantener a los usuarios en flow
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El loop viral
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Juega donde quieras
Juega con quien quieras
Juega tanto como quieras
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¿He llegado ya a la cúspide?
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% User Renewal
User lifetime
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% User Renewal
User lifetime
New game
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% User Renewal
User lifetime
Early adopters
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% User Renewal
User lifetime
Maturity
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% User Renewal
User lifetimeSuper hit
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% User Renewal
User lifetime
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% User Renewal
User lifetime
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% User Renewal
User lifetimeAlta monetización
Alto gasto en adquisición de
usuarios
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El elefante y la estaca
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No limiting beliefs
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No todo es performance marketing
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WhatHow Why
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–Simon Sinek
“Is not what you do, is why you do it.”
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Back to the product
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Solo el usuario es más importante que el
producto
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Test & Decide
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Test & Learn
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A veces los datos nos engañan
0
12,5
25
37,5
50
April May June July
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Nunca pierdas el instinto
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Pon todo lo que tienes en todo lo que haces.
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Be a hero!