social, mobile and big data
DESCRIPTION
What is the impact of social and mobile on big data? Why is it important and what are the challenges? And what about 'small data'?TRANSCRIPT
Social, mobile and Big Data, a match made in heaven?
Information Management Forum
[email protected]@jcaudron
1donderdag 8 november 12
@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
2donderdag 8 november 12
@jcaudron
Our Field of Activities
Impact on traditional communication, media, business, ...
Online Media Social MediaMobile & Tablets
Connected TV
3donderdag 8 november 12
@jcaudron
Order one (in Dutch)
www.MediaMorgen.com
@jcaudron
4donderdag 8 november 12
@jcaudron
To get this started...
• Who is using?
- Facebook, Google+, ...
- LinkedIn, Plaxo
- LBS
- Augmented Reality
• Who is using?
- an iPhone
- an Android phone
- a Blackberry
- a Microsoft Windows phone?
- a Nokia, Samsung, Sony Ericsson, ...
- a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
5donderdag 8 november 12
@jcaudron
A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
6donderdag 8 november 12
Social Media Key Insights
7donderdag 8 november 12
@jcaudronThe sky is the limit...
TV
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So
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From ... ... to
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Social Business
8donderdag 8 november 12
@jcaudron
9donderdag 8 november 12
@jcaudron
TransparencyCloseness
ResponsivenessSpeed / Agility
AuthenticityConnectivity
10donderdag 8 november 12
@jcaudron 7.000.000.00011donderdag 8 november 12
@jcaudron 7.000.000.000
2.000.000.000
12donderdag 8 november 12
@jcaudron 7.000.000.000
2.000.000.000
1.500.000.000
13donderdag 8 november 12
@jcaudron 7.000.000.000
2.000.000.000
1.500.000.000
6.000.000.000
14donderdag 8 november 12
The Future is ‘Mobile’
15donderdag 8 november 12
@jcaudron
Mobile is the Biggest!
6 billion mobile p
hone subs
1 billion were sol
d 2010
16donderdag 8 november 12
@jcaudron
Apple will continue to dominate the market for the next coming years.
Source: Forrester March, 2012
17donderdag 8 november 12
@jcaudron
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Browse
+Search
+Ask
+Tag
Evolution of Navigation
18donderdag 8 november 12
@jcaudron
Mobile as Second Screens for the World...
19donderdag 8 november 12
@jcaudron
Mobile amplifies the power of social...
20donderdag 8 november 12
@jcaudron
Mobile is driving the cloud today...
21donderdag 8 november 12
@jcaudron
22donderdag 8 november 12
@jcaudron
Corporate Owned, Personally Enabled
CoCe BYOD CoPe
23donderdag 8 november 12
@jcaudron
Social is per definition NOT mass communication and interaction
It is communication and interaction of masses of niches
24donderdag 8 november 12
@jcaudron
Mobile
BIG DATA!25donderdag 8 november 12
@jcaudronBIG DATA!
Mobile Stuff
Mobile
Tweets Check-ins
Sensor dataMachine2Machine (IoT)
(Youtube) videosSpotify Streams
Facebook Stuff
All the traditional (structured) input
The quantified self
26donderdag 8 november 12
@jcaudron
27donderdag 8 november 12
@jcaudron
Social, mobile and big data,a match made in heaven?
28donderdag 8 november 12
@jcaudron
70.000 hours of new video on Youtube
3 billion Google searches
985.000.000 posts on Facebook
145.000.000 tweets
68.000.000 apps downloaded
3.000.000 FourSquare check-ins
5.184.000 Instagram pictures
Unstructured Data29donderdag 8 november 12
@jcaudron
Mobile
BIG DATA!
oops
30donderdag 8 november 12
@jcaudron
How does the social and mobile data-buzz becomes meaningful?From manual to machine?
31donderdag 8 november 12
@jcaudron
How do you get unstructured thoughts, emotions, intentions, opinions, ...
of billions of people in a database?
?
32donderdag 8 november 12
@jcaudron
You can use social media and big data to predict the future of the world
33donderdag 8 november 12
@jcaudron
But can you predict the next purchase of one individual?
- who’s able to work out the actual business rules?
- what business people are able to use these rules to do business?
34donderdag 8 november 12
@jcaudron
Can BIGbecome SIMPLEenough to create BUSINESS value?
Mobile
35donderdag 8 november 12
@jcaudron
Social, mobile and big data,a marriage of convenience?
36donderdag 8 november 12
@jcaudron
Maybe there is another match made in heaven?
37donderdag 8 november 12
@jcaudron
B I GDATA
SMALL DATA
Mobile
Apps+Location+ Profiles+Social Recommendations
feed trends
add live intelligence
Relevant individual solutions
38donderdag 8 november 12
@jcaudron
Who should own big data in your company?
39donderdag 8 november 12
@jcaudronBig Data Ownership
TV
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Big
Dat
a
Sa
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Ma
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un
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Se
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e &
Su
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HR IT
PR
& E
xte
rna
l Co
mm
un
.
R&
D &
En
terp
rise
2.0
Big Data
40donderdag 8 november 12
Social, mobile and Big Data, a match made in heaven?
Information Management Forum
[email protected]@jcaudron
41donderdag 8 november 12