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TRANSCRIPT
Social MediaTraining Slides
Asia Pacific
Update: January 12, 2016
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TABLE OF CONTENTS
- What is Social Media
- Benefits
- Objectives
- Snap shots of Types of Social Media
- How to integrate into business
- Facebook Guidelines
- How to Present You - Making you and the Herbalife brand
look great
- Action Plans
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SOCIAL MEDIA
• Refers to online sites that integrate technology, social interaction and the
sharing of words, pictures, videos and audio, including: multimedia and
social-networking sites such as Twitter, Facebook, YouTube etc.
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BENEFITS OF SOCIAL MEDIA
• Expand your business and manage your customers online.
• Communicate with current customers from around the world.
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1. Increase brand awareness.
2. Generate brand affinity (personal &
emotional connection) through shared
identity with brand attributes.
3. Build Herbalife‟s credibility as a leader in
health & fitness.
4. Support members‟ own social media
initiatives.
SOCIAL MEDIA OBJECTIVES
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SOCIAL MEDIA EXPLAINED
WITH HERBALIFE
Updates, news &
stories
Can’t wait to get my hands on my Herbalife shake
tonight!
Updates, news,
stories,
live coverage
Doing #yoga with @SamClayton
#HerbalifeRocks
YouTube
Videos for
information or
entertainment
Here I am making a chocolate banana Herbalife shake.
User-generated
pictures
Here’s a cool picture of me at a #Herbalife
event!
Company/
industry news &
networking
I’m a wellness coach and
Independent Herbalife Member
Google+
Interests & stories
I’ve joined a circle of healthy active lifestyle fanatics
Make first Impressions
and building communities
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INTEGRATE SOCIAL MEDIA
INTO YOUR BUSINESS
Social Media
- Document your
Journey
- Deliver results
- Retain inside the
online community
Local Community
Create local communities
with engagement and
retention.
Establish fun activities
based on enjoying a
healthy, active life and
ongoing training.
Hub
Develop local
leadership structure.
Support each other and
share your experiences
to grow stronger.
Business
Continue building your
business with „Use, Wear,
Talk.‟ People will be
inspired by your results
and will reach out to you
to find out how they can
become part of your
Herbalife community.
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SOCIAL MEDIA IS
JUST LIKE REAL LIFE
Be
Friendly
Authentic
Humble
Celebratory
Motivating
Positive
Don’t be
x Cold or too focused on sales
x Untrustworthy, false or fake
x Judgmental, cruel or smug
x Boastful or a know-it-all
x Discouraging
x Negative
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STRENGTHEN YOUR
ONLINE COMMUNITY
• Focus on sharing experiences with your social connections.
• People care about:
• Results
• Recognition
• Socialization
• Community
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COMBINE YOUR EFFORTS
• Build your community at your Weight Loss Challenge or Nutrition Club.
• Meet new people at Success Training Seminars and Leadership
Development Weekends.
• Unite your connections at Herbalife Extravaganza!
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DOCUMENT THE JOURNEY
Personal development
• Show your transformation with
Herbalife (including necessary
disclaimers)
• Demonstrate how you embrace a
healthy, active life.
• Illustrate that teamwork helps you
reach your body confidence goals.
Local community
• Plug people in (and show
them what they‟re
missing).
• Post images before and
after events.
• Demonstrate event growth.
Facebook Guidelines
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TOP SOCIAL CHANNELS
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CHOOSING THE RIGHT
ACCOUNT TYPES:
1. Personal Profile Most common type of account
Designed for individuals
2. Page Advanced user
3. Group Connects your personal profile with people who share your interests
and activities.
Extend your network beyond your initial Facebook friends
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TIPS:
Pages: You can only limit and
target who sees what you share
based on “filters” like Age,
Gender, Location, Language etc.
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TIPS:
Groups: These are private spaces where you can share updates, photos,
documents and message other group members.
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SECURE
• Personal Profile: Check your Privacy Settings to make sure that only
information you want to make pubic is viewable by everyone on
Facebook. You can pick and choose the audience for the things you
share on Facebook.
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BE THE BRAND
• When adding a Facebook profile picture, make sure the photo you
choose is appropriate & looks professional.
• Suggest a picture of yourself wearing or using a Herbalife brand in the
proper setting.
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• Identify yourself as an “Independent Herbalife Member” in the About
You section with unrestricted, publicly accessible profile settings.
• Use the correct logo to show
the world you are an
Independent Herbalife Member.
IDENTIFY YOURSELF
• Include personal
information on your profile
description. People want
to connect with you as a
person before talking
business.
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DOMAIN NAME,
EMAIL ADDRESSES & WEBSITES • Make sure not to use "Herbalife”, "HLF", Company‟s Logo, DMO or any of our
Herbalife® product names as part of your Facebook account name, URL or
email address.
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ONLINE MEDIA - SOCIAL
NETWORKING • When posting contents regarding Nutrition Clubs, Product and Income
Testimonials, as well as details related to Herbalife Marketing Plan; choose
who sees what you share.
• Therefore, restrictions must be applied. Postings must only be
accessible by individuals who are personally known by the Member.
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PRICES, SALES &
PROMOTION FORUM • Social media sites should not be used as a forum to conduct sales
transaction. Therefore, this is NOT a platform to conduct business.
• Don’t use social media for price advertising. Social Media is best
used as a way to share information about product and business
opportunities.
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ABIDE BY NUTRITION CLUB
ACTIVITIES AND GUIDELINE
• Members using social media
are limited to promoting
services offered at the Club
and may only include the
following details:
Name of Club
Club Operator
Phone Number
REMEMBER: Any other
information specific to Nutrition
Clubs which is posted publicly is
not permitted.
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DECEPTIVE POSTINGS
& CLAIMS Remember that all claims, representations and testimonials made:
• Must be lawful, truthful and not misleading.
• Must be consistent with claims and representations made in current
Herbalife marketing publications, and on current Herbalife product labels.
• Must abide by law, (even orally) always be accompanied with appropriate
disclaimers.
• Must not include any medical, therapeutic or curative / medical claims
about Herbalife products.
Reminder:
Always use the required disclaimers for all types of claims (income, lifestyle, and product efficacy), placed
prominently on every post on which the claim appears using no less than 10-point type font size.
IMPORTANT:
Claims & Representation Rules applies to all forms of media such as the Internet, printed materials etc.
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WEIGHT MANAGEMENT CLAIMS
When posting online, add official disclaimer text.
* “These results are not typical.
Individual results will vary.”
I met my weight goal using Herbalife products, eating better and
leading a more active life.
These results are not typical. Individual results will vary.
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PRODUCT CLAIMS
* The product is not intended
to diagnose, treat, cure or
prevent any disease.”
When posting online, add
official disclaimer text:
Example:
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THIRD PARTY INTELLECTUAL
PROPERTY • You may not use or disparage third parties trademarks, trade names or
product names (or any variation) as well as text, photo, images, videos or
graphics unless prior written consent from the owner is obtained.
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REFERENCED AS
THIRD PARTY PROPERTY • All third party intellectual property must be properly referenced as the
property of the third party and Members must adhere to any
restrictions and conditions the owner places on the use of such
property.
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RESPECTING PRIVACY
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• Always respect the privacy of others in your postings. No member shall do
anything detrimental to the reputation or image of the Company, its products,
Members, trademarks, trade names or goodwill.
Example: It is inappropriate to contact people with unwanted content or
requests.
Sending bulk messages
Excessively posting links or images to people‟s timeline
Sending friend requests to people you don‟t know personally
• At all times, Members must comply with all privacy laws and social media
policies when using images or recordings of other individuals.
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STILL PHOTOS:
CORPORATE EVENTS • Still photos taken by Members at Company-sponsored meetings or events may be used
on Herbalife Member's and social media websites.
• You may share qualified trips' photos, please include lifestyle/income disclaimer-
"Income applicable to the individual(or examples) depicted and not average"
Proud to be part of more than 20,000
Independent Herbalife Member participants from
APAC Extravaganza!
Thanks to Herbalife, my lifestyle has been changed and I am able
to enjoy my Vacation in Istanbul with my friends.
*Income applicable to the individual(or examples) depicted and not
average.
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AUDIO/ VIDEO RECORDINGS:
CORPORATE EVENTS • Herbalife provides a variety of professional photos that
are available for Members to download at Resources
Center at MyHerbalife.com, video.herbalife.com.my
and a variety of professional video/audio recordings of
Company-sponsored events that are available for
Members to download. Such photos & recordings
provided by Herbalife are acceptable for posting on
both personal and social media websites, or share to
your social media account.
What drives your destiny?
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SPORTS SPONSORSHIP
When promoting all Herbalife-sponsored teams
and athletes:
• Members may ONLY use Marketing Tools
provided by Herbalife which may NOT be
altered in any way.
• The approved materials are uploaded to
Resources Center at MyHerbalife.com for
your download.
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HOW TO PRESENT YOU
MAKING YOU AND THE
HERBALIFE BRAND LOOK GREAT
• Look your best in everything you post-
Show the best YOU and protect your
online image.
• Build the Brand - Be professional;
choose wholesome images, show off the
brand and take pride in your appearance.
• Have Fun - As your social media friends
get to know you, you can let your
personality shine!
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HOW TO PRESENT YOU
MAKING YOU AND THE
HERBALIFE BRAND LOOK GREAT
• Protect the Brand - Make sure you are wearing
branded apparel to identify and promote yourself as
a Member. Use the correct Herbalife logo, brand
consistency makes Herbalife more recognizable.
• Build relationships- Base your business on
relationships not transactions, and customers will
always come back to you. By establishing an
enduring connection you are adding value and
creating a real friendship
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HOW TO PRESENT YOU
MAKING YOU AND THE
HERBALIFE BRAND LOOK GREAT
• Interact – Comment on other people‟s status
updates by offering advice and encouragement
“Like!”
• Promote – Let your contacts know that they can
find you on Facebook. A great way to spread the
word is to include a Facebook icon that links to your
Facebook page on your email signature.
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HOW TO PRESENT YOU
MAKING YOU AND THE
HERBALIFE BRAND LOOK GREAT
• Consider – Think about your posts carefully before
publishing. Once you have put something online
sometimes it‟s out of control.
• Enjoy, and Keep our Tone of Voice - Be Credible
and Professional! Keep our tone of voice ; Fun,
Friendly, Energetic, Motivating, Positive and Inspiring!
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FOLLOW HERBALIFE OFFICIAL
SOCIAL MEDIA CHANNELS
Twitter.com/Herbalife
Facebook.com/Herbalife
Instagram.com/Herbalife
YouTube
YouTube.com/Herbalife
Blog
DiscoverHerbalife.com
Sharable content to teach you and
your connections how to enjoy a
healthy, active life.
Interact with Herbalife Social Media.
Check out our official accounts
for the latest news.
For more social media guidelines,
please visit MyHerbalife.com.
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ACTION ITEMS
• Check out the website and download all the information about Social
Media, guidelines, assets and social media contents.
• Check out if you have an account for Social Media. If you don‟t have it yet,
you can create one.
• Review your notes from the training and create a timeline for
implementation.
• Remember our brand attributes and our tone of voice.
• Click, Like, Share and Comment !
• Have Fun!