social media&internet marketing
Post on 17-Oct-2014
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DESCRIPTION
Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in.Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint. As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.TRANSCRIPT
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Social Media&Internet Marketing
Extend your Internet reach and engage your market
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Marketing your businesson the Internet can seemcomplex and daunting
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You’re Struggling to GET NOTICEDon the Internet
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You want people to notice you
and be your FANS!
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How do you GET NOTICED and develop a loyal following on
the Internet?
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Social Media
to attracting & engaging your audience on the Internet today
is the
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What is Social Media?
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Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content
Social Media
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For Example:
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BlogsWrite & publish
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Photo SharingUpload and share photos
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Video SharingUpload, share, &watch videos
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Social NetworksOnline communities of people who share interests and activities
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RSS FeedsUsers subscribe to updates
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What makes Social Media
Different ?
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SHIFTSocial media is a
in how consumers interact with
businesses and each other
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Old Way = Monologue
zzz
blah blah blah blah blah blah blah blah blah
blah
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New Way = Dialogue & Conversations
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With Social Media, it’s easy for people to share opinions about your business ...on a HUGE scale
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It becomes easy for your business toenable & enhance conversations
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It’s being adoptedon a massive scale
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Blogs
73% of active online users have read a blog
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Photo Sharing
55% of users haveshared photos
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Video Sharing83% watch video clips online
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Social Networks57% have joined a socialnetwork
#1 platform for sharing content
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RSS Feeds34% subscribe to news feeds
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Social Media has changed consumer expectations
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People trust their networkmore than corporate ads
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People have higher regard for companieswho share and are authentic and transparent
Reg
ard
Authenticity
High
Low High
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So, how does thataffect my business?
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It affectsyour BRAND!
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Your brand is NOT your logo & tagline
Logo&
Tagline
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“Rather than a name or logo or tagline that reflects what a company thinks of itself, brand is what a company stands for in the hearts and minds of its customers.”Nancy Duartewww.slideology.com
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Social Media enhances the “buzz” about your brand
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If you’re not using social media, you’re missing opportunities.In fact ...
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IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008
“IN 2008, IF YOU’RE NOT ONA SOCIAL NETWORKINGSITE, YOU’RE NOT ON THEINTERNET.”
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So, what can IDO about it?
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Join & Enablethe conversations
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share
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listenlisten
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And remember...BE AUTHENTIC!
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But, what will itCO$T ME?
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MostSocial Media tools are FREE!
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BUT! It takes TIME & COMMITMENT
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OK, How do I Get Started?
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BlogsSet up a blog. Write about yourproducts,operations, industry,trends,employees, customers...
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SharePhotosof your products, events, happy customers, operations, etc.
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of your products, events, happy customers, operations, etc.
Share Video
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Social NetworksJoin a socialnetwork, share & LISTEN
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So, What are you waiting for?
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BlogsPhotoSharing
VideoSharing
Social Networks
Bloggerwww.blogger.com
Flickrwww.flickr.com
YouTubewww.youtube.com
Facebookwww.facebook.com
WordPresswww.wordpress.com
Photobucketwww.photobucket.com
Vimeowww.vimeo.com
MySpacewww.myspace.com
TypePadwww.typepad.com
Picassawww.picassa.com
BlipTVwww.blip.tv
LinkedInwww.linkedin.com
Here’s a few places to get started:
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Acknowledgements:There are a lot of great presentations on social media available on the web. A few in particular were noteworthy inspirations for this presentation, including:
Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what-the-fk-social-media
“Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3
David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/
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Created by:Jeff Bennett
Digital Splash Mediawww.digitalsplashmedia.comwww.visualthinkmedia.com