social-media_2012_final report - ΟΙΚΟΝΟΜΙΚΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΑΘΗΝΩΝ
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www.eltrun.gr
ELTRUN
Social Media
Internet users
. . .
. . .
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2012
1100 Online
Sites banner
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Social MediaSocial Networking
Sites
BLOGS
Review pages
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Facebook
Greece:
3.898.360 unique users*
77.29% penetration of online population
* : Socialbakers.com
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0% 20% 40% 60% 80% 100%
upload /video
share /video
Comment
Like
,
8%
11%
28%
30%
50%
56%
/
1 / 2
facebook
:
Like
.
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- Friends
0%
5%
10%
15%
20%
25%
30%
35%
1000
1%
11%
32%
29%
19%
8%
2011
2012
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0% 20% 40% 60% 80% 100%
15%
32%
39%
46%
/
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Twitter
Greece:
>210.000 unique users*
* : Trending.gr
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?
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.
0% 20% 40% 60% 80% 100%
Tweets
Favorite
Retweet
80%
57%
52%
45%
32%
73%
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0%
5%
10%
15%
20%
25%
30%
35%
40%
1000
Followers ;
follow;
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0% 20% 40% 60% 80% 100%
Tweets
tweets
Tweets
18%
16%
25%
23%
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?
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0% 20% 40% 60% 80% 100%
7%
13%
54%
63%
/
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15
69%
31%
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.
0% 20% 40% 60% 80%100%
Post
22%
75%
blog?
33%
67%
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Linkedin
Greece:
511.291 unique users*
10.29% penetration of online population
* : Socialbakers.com
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.
0% 20% 40% 60% 80% 100%
cv
79%
40%
28%
28%
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39%
61%
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0% 20% 40% 60% 80% 100%
reviewpages
71%
63%
24%
16%
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15%20%
92%
17%25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Flickr Instagram Youtube Foursquare Google plus
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?
0%
10%
20%
30%
40%
50%
60%
Social Network Sites (e.g.facebook)Blogs
Review pages
-
-
-
-
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social media?
0%
10%
20%
30%
40%
50%
60%
70%
Social Network Sites (e.g. facebook)
Blogs
Review pages
Entertainment
&Social
Interaction
Information
Purchases
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Social Media
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Social Media
Blogs (74%) : = ,
- ( )
Facebook (71%)Linkedin (59%) ( 24-44,
)
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Fraidaki Katerina
Fraidaki Katerina
ELTRUN-
47 33
210 8203663
mailto:[email protected]:[email protected] -
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52%48%
0%
5%
10%
15%20%
25%
30%
35%
40%
45%
>18 18-24 25-35 36-44 45-55 55+
4%
10%
41%
45%