social media - your strategy for success

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Brief summary of social media strategy for business.

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Page 1: Social Media - Your Strategy for Success

Naomi Johnson Social

Media

Page 2: Social Media - Your Strategy for Success

Social Media is a way of……

MarketingBuilding communitiesPursuing relationshipsFinding a jobCustomer serviceCrowdsourcingFundraisingSharing

and above all, being social!

Page 3: Social Media - Your Strategy for Success

Implement

Establish goalsListenLearn about your audienceWho and where are they?

What is their personality?

Where do they hang out?

Build your online presenceChoose appropriate channels

Page 4: Social Media - Your Strategy for Success

Integrate

Use social networks to drive traffic to your website/blogAdd social sharing icons to every post

and pageAdd your social profiles to:Business cards

Email signature

Forum signature

Brochures/leaflets

Email newsletters

Page 5: Social Media - Your Strategy for Success

Engage

Post useful informationAsk questionsComment on other peoples’ updatesOffer helpRecommend someoneBe consistentBe relevantRemember the 80:20 rule!

Page 6: Social Media - Your Strategy for Success

Optimise

Consider automationTrack your resultsBe consistent!

Page 7: Social Media - Your Strategy for Success

Recommendations

Be yourselfBuild a communityUse your time efficientlyDon’t get distractedAlways reply to comments/questionsBe consistent!

Page 8: Social Media - Your Strategy for Success

Thanks!

Connect with me@NJJSocialMedia

www.fb.com/NaomiJohnsonSocialMedia

http://uk.linkedin.com/in/njjsocialmedia

www.naomijohnsonsocialmedia.co.uk

Phone or email me01777 249075

[email protected]