social media: your personal learning assistant
DESCRIPTION
A social media presentation for FCS staff in K-State Research and Extension. Part of a hands-on workshop where staff worked on pages for their local units.TRANSCRIPT
Social Media: YourPersonal Learning Assistant
Elaine EdwardsNews Media and Marketing Leader
Russell FeldhausenComputer Support Specialist
Aug. 30, 2012
Social Media Benefits for You• Reaching new audiences• Reaching existing audiences in new, engaging ways
• Building relationships with new and existing clientele
• Building personal learning networks• Rapid response to emerging situations
Personal goals• Improve my own professional and personal
development.• Listen to others and be open to many views
and ways of communicating.• Collaborate with others (colleagues and local
partners).• Bridge and maintain relationships with my
current (local) clients.• Listen to and engage in clientele I might not
normally engage with.
Best Practices
1. Be honest about who you are; don't pretend to be somebody you aren't.
2. Listen, take an active role in the conversation. This is how Extension staff will know what information people want.
3. Don't look at it as another duty. Our publics are finding ways to use new tools, we should too. 4. Surround yourself with people who will risk trying new things
Extension’s role
“To help people think critically, interpret, analyze and apply information they gather from all of the different platforms.”
How?
Using available free tools to do our work better.
These tools help make our content more discoverable.
Eli Sagor, Extension forester, University of Minnesota
Challenges to social media
107+ million Twitter accounts in U.S.465 million accounts worldwide
YouTube Extension Channel Examples
K-State Research and Extension 937 videos489 subscribers702,000+ views
(up 500,000 views and 200+ subscribers since Feb. 2012)
Social networking is now mainstream
Blogs – short updates – images and videos245 blogs registered on eXtension
www.extension.org/people/colleagues/socialnetworks
What's trending?
Google+ 90 million users, prediction 400 million by Dec 2012PinterestOver 11 million users14 minutes dailywomen, 25-54 years old, MidwesternSends more traffic referrals than G+, close to Twitter and Google
Kansas 4-H Pins It!
http://pinterest.com/pinterestbiz/pinterest-statistics/
Tips on Measuring
Start with goals How many times content is reshared Comments made Increase likes
Analytics of how many start and continue
Facebook insights - marketing
Wow factor!
Demographics of followers
Photos used with posts result in engagement!
A little birdy told me…
Twitter Tips
Create a Twitter account
Think of an account name. Use your own name. Don't use a lot of numbers.
Use a strong password.
Complete your profile.
Upload a photo.
Don't make your Twitter account private. There are exception, but you want people to find you and converse with you easily.
Anatomy of a Tweet
•
http://www.extension.org/pages/62314/anatomy-of-a-tweet
Send your first tweet!
Use a hashtag #
Reply to someone
•Hover over a tweet and you will see options. Use the Reply button. Then respond.
What is and why do people use hashtags
Starts with #
Used to organize organically
Used to categorize or congregate
Used to make a statement
Monitor conversations
Start following people in Twitter
Find a few people you know and follow people they follow.
@kstate_pres@elainecarol@russfeld@KSUSarah@Kstate@KansasStateFair
Good Tweet? Bad Tweet?
Good Tweet? Bad Tweet?
Good Tweet? Bad Tweet?
Good Tweet? Bad Tweet?
Conversation starter
To learn more...Elaine Edwards - @elainecarol www.facebook.com/elainecarol www.linkedin.com/in/elainehedwards [email protected]
Russ Feldhausen - @[email protected]@ksu.edu
Using Social Media in Extension by Elaine Edwards is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.