social media & your business
DESCRIPTION
Here is the presentation given by Beverly Cornell, Social Media Consultant. It was given at our 5th Entrepreneur Roundtable on Wednesday, December 9. She has given me permission to post. Enjoy and feel free to distribute!TRANSCRIPT
Social Media Basics
CEED Entrepreneur Roundtable
December 9, 2009Beverly Cornell
Background
Marketing and Social Media Director, Mango Languages
Masters in Communication , Wayne State University
Blogger – Global Business Perspectives 17K unique visitors a year
Podcaster – Global Business Perspectives RadioSpeaker – Social Media, Marketing,
Networking and Global Business
What is Social Media?
Social media: is information content
created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences
Why do you need Social Media?
Inexpensive ($) way to market companyGreat way to reach “niche” target
marketsCreates brand awareness and increases
visibilityParticipate and create conversations
around your product or serviceCreate and foster fans & evangelists –
an army of people selling for you!It is all about Community!
Side Effects of Social Media
Generates traffic to websiteCreates awareness for your products and
servicesFacilitates expert status in your particular
field Fosters relationshipsIncreases sales
Social Media Sites
Board RoomFind and be foundWho is on LinkedIn?
35 Million – 180 Industries around the world (1/2) Search
6 Degrees of Separation – I like to call it Connectedness
Who is target market? Average age is 39 and average salary $106K Create Customer Profiles Is this their playground?
Cocktail Party – Personal and ProfessionalSimple140 Character “tweets”What are you doing?Public instant messagingPerpetual conversationAverage age 31
Backyard BBQ - Personal350 million active users120 million users log on to Facebook at least once
each dayTwo-thirds of Facebook users are outside of
collegeFastest growing demographic is 55 years old +Average user has 120 “friends” and is 33 yrs old5 billion minutes are spent on Facebook each day30 million users update their statuses at least once
each day8 million users become fans of Pages each day
Founded February 2005Hundreds of millions of videos a day viewedHundreds of thousands of videos uploaded dailyEvery minute, 20 hours of video is uploaded53% male and 47% female 55% urban Median income of $74K.Nearly 70 percent are college educated,47% are marriedMedian age is 3351% of users go to YouTube weekly or moreOffers something for everyone.
Blogging
Web log – BlogOngoing diary184 million+ blogsAverage life span of
a fruitfly346 million+
people read blogs9 blogs created a
minute2.3 posts created a
second
Podcasting
Became main stream in 2005 when iTunes offered the service for free
Bad name as you don’t need an iPod - portable
Can be audio or video
People opt in to your feed
Regular scheduleContent specific
Where do you start?
What are your business goals?Which tool will help you get there?Start by listeningUnderstand rules of engagementThen participateCreate good contentGive to getThe more you use it the more results you
will get
