social media world 2013 - Αγάθου Αμαλία: social media & fashion
DESCRIPTION
Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.TRANSCRIPT
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Fashion &
Social Media
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@amalucky#fashion
#tech
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What's the status quo of Fashion online?
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$41bn the second largest and fastest growing e-commerce category in the US. Source:GP_Bullhound_Research_Online_Fashion_May_2013
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The number of apparel sites goes up by
126%year-on-year.
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Social Media + Fashion=Match Made In Heaven
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(Source: ComScore Media Metrix, Europe, May 2012)
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[Source: l2thinktank]
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Infographic courtesy of eBay Deals.
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Social Curation Platforms
Neiman Marcus
experienced a 1800% increase in sales from Lyst
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Source: SocialBakers
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How has this affected the industry?
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“Mainstream adoption of social media and the ease of access to the Internet have caused this democracy of trends...the average consumer is more informed about trends in fashion and their demand for newness, paired with the industry's ability to manufacture, swiftly results in high-end trends hitting mass market at the same time”
Julia Fowler, EDITD
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Open Front Row
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As live as it gets!
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Crowdsourcing
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Social Commerce
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Source: L2ThinkTank
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● Driving sales● Shopping with
Friends● Pop up Shops
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Customer Service
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Shoppers who ask pre-purchase
questions via Social Media are
10×15 times more likely to purchase
Shoppers who read Social Q&A
dialogue around a product are
3-7x more likely to purchase
infographic from TurnTo
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The Future?
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Wearable Tech is set to be the next major technology battleground
and a $10 billion industry by 2016.
http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html
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Nike+ social platform has
more than 6 million members that use it an average
of 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google
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Thank you!
xo
@amalucky
All photos from http://images.google.com/hosted/life