social media workshop @ e-web marketing

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E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 [email protected] m.au Social Media 1 Strategy Roadmap

Post on 17-Oct-2014

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Hosted by E-Web Marketing's Head of Social Media, Wendy Huang. How to build a strategy roadmap

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Page 1: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Level 2, 20 Chandos Street

St Leonards 2065

NSW Australia

Ph: (02) 9438 5633

Fax: (02) 9436 0081

[email protected]

Social Media

1

Strategy Roadmap

Page 2: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Laying the foundation

is the key to success

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Page 3: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Commitment to execute what is planned will mean

you don’t fail

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Execution will mean less wasted resourcesThis is self explanatory

Page 4: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

4

Without consistency there is no way to measure

performance

Allows you to remain top of mind Allows you to measure your strategy

over time Creates expectation of more content

Page 5: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

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The online landscape is continually changing, you need to be flexible to be

successful.

Review your strategies and performances regularly

Do more of what works, and less of what doesn’t

Page 6: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Level 2, 20 Chandos Street

St Leonards 2065

NSW Australia

Ph: (02) 9438 5633

Fax: (02) 9436 0081

[email protected]

Workshop Q’s

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Page 7: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Workshop Q’s

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To increase customer referrals

Page 8: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Workshop Q’s

8

To increase positive brand mentions by 50% over 6 months

Page 9: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Workshop Q’s

9

We will use Facebook, Twitter, Pinterest and community forums as

our social channels.

Page 10: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Workshop Q’s

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Facebook – Share tips and tricks that our customers can use to improve their experience with our products. Incorporate like buttons to ensure

they have easy ways to share our content Tweet interesting facts about our product to encourage Retweets

Create and upload content to our pinboard to ensure our product is available to share on Pinterest and actively ask customers to participate.

Page 11: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Workshop Q’s

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Encourage our existing e-mail database to join our social channels

and participate

Page 12: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Workshop Q’s

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Create reports with the most important KPI’s

Page 13: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

Level 2, 20 Chandos Street

St Leonards 2065

NSW Australia

Ph: (02) 9438 5633

Fax: (02) 9436 0081

[email protected]

Thank You

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Now more on Social Media ROI

Page 14: Social Media Workshop @ E-Web Marketing

E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au

www.ewebmarketing.com.au

Call 1300 785 122

Sydney Office

Level 2, 20 Chandos Street

St Leonards 2065 NSW Australia

Ph: (02) 9438 5633

Fax: (02) 9436 0081

[email protected]

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