Jonathan  Cramer    Social  Media  Work  Sample  “Ultimate  Redskins  Pro  Bowl  Player”    This  is  one  of  the  projects  I  spearheaded  as  an  intern  with  the  Washington  Redskins.  During  the  week  leading  up  to  the  Pro  Bowl,  we  launched  a  series  of  votes  in  which  fans  selected  four  attributes  from  Redskins  greats,  therefore  creating  the  “Ultimate  Redskins  Pro  Bowler.”  I  worked  on  every  phase  of  production  with  these  posts.  I  came  up  with  the  idea,  developed  the  list  of  player  attributes  and  placed  them  into  appropriate  categories  for  each  vote,  drafted  the  copy,  and  worked  closely  with  the  Redskins  graphic  designer  to  finalize  what  the  graphic  for  the  final  post  would  look  like.  The  “Ultimate  Redskins  Pro  Bowl  Player”  series  is  seen  below.      Day  1:    

 

 Day  2:

 

Day  3:  

 

Day  4:  

 

Day  5:  Results  Post