By J.R. Atkins, MBAAuthor, Speaker & Consultant onSocial Media, Mobile Apps, Sales & Marketing

Social Media: What’s Working & What’s New

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www.LinkedIn.com/in/JRAtkins85

Agenda What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V The Ones to Watch How to Keep Up Getting Results Resources

What is Social Media?

Wikipedia definition: At its most basic, social media is a shift in

how people discover, read and share news, information and content (communication)

It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.

3 Key Principles

1. Be Interesting2. Content is King3. Give to Get

The Big 5

LinkedIn Facebook Twitter Blogging Video

Ones to Watch

Instagram Pinterest Yelp MeetUp Social Cam Drop Box

A Social Media Model

Web SiteBlog

LinkedIn

Facebook

Twitter

You Tube

Copyright by J.R. Atkins

SEO

How to Keep Up

www.TweetDeck.com www.HootSuite.com Look for the Share button on News

Sites, Blogs & Websites Link Social Media Sites Together

Getting Results

1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.

It’s all about relationships !

Resources Groundswell by Charlene Li and Josh

Bernoff, Forrester Research Twitter Power by Joel Comm Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R.

Atkins & Others Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)

Thank you for attending: Social Media:

What’s Working & What’s NewWhat do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social

Media, Mobile Apps, Sales & Marketing

Download this presentation at:

www.LinkedIn.com/in/JRAtkins85