social media wertz
DESCRIPTION
This presentation is for the Kraft Intern Presentaitons. My topic is "Social Media: Transforming Our Business",TRANSCRIPT
Intern Presentation:Social Media Transforming Our Business
By: Erinn Wertz
Social Media: Making Connections
2
Connecting Our Teams
Kraft Chatter Application
Overview of Kraft Chatter
4
Idea Generation: Survey Results
Idea Generation: Survey Results
How It Will Work
7
How It Will Work
8
How It Will Work
9
How It Will Work
10
What will Kraft Gain?
11
Results:
12
What Are Alternatives?
Connecting to Consumers
QR Codes
14
What are QR Codes?
• Originated in Japan by Denso Wave of Toyota
• 2D version of the normal bar code
• Used with mobile bar code scanners
• Endless possibilities
• Drives traffic to social media sites
15
How It Works
Idea Generation: QR Codes on POS
16
Idea Generation: QR Codes on POS
17
Idea Generation: QR Codes on POS
18
How it will work:
19
How it will work:
20
How it will work:
21
Continue?
YesYes NoNo
How it will work:
22
How it will work:
23
How it will work:
24
What Kraft will gain?
25
Kraft Values
26
Measureing ROI
27
What the competitors are doing
28
Overview: Transforming Kraft
29
Questions?
30