social media week slide
TRANSCRIPT
OUTLINE
LEAD GENERATION
PRODUCT PROMOTION & SALES
CORPORATE REPUTATION MANAGEMENT
ISSUE ADVOCACYANALYTICS & INTELLIGENCE
CUSTOMER SERVICE
“Twitter is not a Technology, it’s a
Conversation; and its happening with or without your brand. It is happening
right NOW”
- Dimeji Mudele
CORPORATE REPUTATION MANAGEMENT
- Username- Clear and Informative
Summary- Profile photo- Creative use of cover
photo- Link to your website
BRANDPROFILE
SOCIAL LISTENING
PUBLIC RELATIONS
SENTIMENT ANALYSIS
- Announcements- Research- Networking- Real-time expert opinion and event activation
- Tone- Brand Health- Competitive research
- Twitter search- Twitter lists
Cover image can carry current campaign or promotion
Profile Photo should carry image logo for corporate brands and headshot for individuals
#CASESTUDY
PRODUCT PROMOTION & SALES
ATTRACT
CLOSE
CONVERT
DELIGHT
- Coupons, Campaigns, Contests, Content
-Lead generation card, Extension card, Landing page
- Products, Store front, Email Marketing solution
- Discounts, Content, Customer service, Resell
LEAD GENERATIONTOO
LSCONTENT
AUDIENCE TARGETING
- Twitter Lead generation card- Landing page (blog, sales
page etc)- Url shortener (bitly.com,
goo.gl)- Email solution
- Clear- Compelling- Include exclusives (with words like
Get, Win, Enter, Receive, Find and Sign)
- Onboarding email as follow-up on Lead
- Interest- Keywords- Followers- Television- Geography and
Language- Device
BUDGET
- Customer Value- Bidding- Cost per Lead- Expected ROI
CUSTOMER SERVICE
30% of Brands on twitter have a dedicated handle for customer service
– Simply Measured
Relationship
Management
CrisisManageme
nt
Response
Quality assuran
ce
Customer
ANALYTICS & INTELLIGENCE TOOLS
- Hootsuite- Sprout Social- Blitz Metrics- Tweroid- Simply Measured- KISSmetrics- Buffer- Social Mention- mention.com- Google alerts- Google analytics- Twitter analytics
- Profile Analytics & Audience Insights
- Content & Campaign Performance
- Brand & Hashtag Monitoring- Cross-Channel Analysis- Competitive Analysis &
Benchmarking- Social Advertising Analytics
ANALYSIS
METRICS
- Reach- Impressions- Engagement rate- Clicks- Conversions- Retweets- Favourites- Marketing spend- Spend/Buyer- ROI